Working as a part of the digital communications team, managing the social media and digital space of the campaigns as well the content generation for the same, under the guidance of Mr. Prashant Kishore.Tamil nadu Assembly Elections:•Managing the social media properties for the campaign, Ondrinaivom vaa, Elarum nammudan along with its content strategy.• Generating content in the form of creatives, videos, and ad creatives.• Storyboarding and scriptwriting for the video of the campaign song along with a marketing plan for the same.• Analyzing the assembly constituency level reports and providing content in accordance with the constituencies’ requirements.•Research and analysis for the manifesto and designing the same for online and offline propagation.• Coordinating and managing twitter trends for various launch events as well as other important announcements.• Management and creation of IVRs, WhatsApp groups, media invites, and press releases as a part of the campaign.• Management of 14 Townhall Meetings with respect to content generation, online and offline, along with media management for these events.•Coordination with the party members for social media deliverables and providing them with relevant content for their official pages.