- Gathering consumer opinions through online panel and offline channels for industry verticals like FMCG, BFSI, FinTech, FoodTech, Hospitality, etc.- Managing end-to-end projects from questionnaire design to analysis and reporting.- Analysing gathered data to derive meaningful and actionable insights.

- Gathered insights for brands functioning across industry verticals.- Liaised with stakeholders like Project Management, Scripting, Data Processing, etc. to ensure data quality and derive actionable insights.

- Gathered market insights for B2B, B2C and tech-first brands functioning across industry verticals like FMCG, IT and IT led services, E-commerce, etc.- Quantified primary data gathered through in-depth interviews, focus groups, surveys, etc.- Analyzed complex datasets to devise meaningful and actionable insights.

- Conducted consumer and business research for brands and services. - Gathered market insights through various channels.- Liaised with the creative team to devise branding strategies.

- Conducted secondary market research for industries such as FMCG, Pharma & Chemical, IT, Automobile, etc. functioning across verticals and geographies.- Worked on keyword research and optimization to improve visibility on SERP.

- As a summer intern working with the brand building team, I assisted undertaking end-to-end marketing for a leading laundry brand, liaised between several stakeholders like Supply Chain, Packaging, Artwork, R&D, Finance, etc.- Worked on the creative front and helped in gathering market insights through in-depth consumer interviews.- Worked on traditional and digital brand campaigns.- Analyzed insights on Sales, Penetration, and Media Engagement across channels and touch points.

- Worked on SEO-friendly scripts for YouTube videos. - Created a playlist of videos on emerging technologies in the IT sector. - Curated content for academic videos on various subjects such as Social-studies, Science, Economics, Computer Science, etc.