• Analyzing website performance using various methodology and tools, reporting and tools, reporting and leveraging data to strive for optimum performance.• Tracks and analyzes number and quality of visitors to gauge effectiveness of the website.• Monitors, compiles, analyze, and evaluate incoming website traffic.• Generates reports on web traffic and trends and patterns including revenue and conversion.• Google webmaster report, Google analytics repost.Website: Conversion Rate Optimisation, maximise direct bookings through website, manage the implementation of the various tracking codes and manage Analytics as well as assist with blog posting any and any technical changes on website (familiar CMS’s).PPC/SEO: Setup and manage PPC and SEO campaigns for the hotels and make decisions based on the ROI and Channel performances. Report the progress, Updates and performance.Report and Plan: Report the overall performance and suggest on remove/add Channel. Calculate ROI and make Marketing decisions to maximize bookings ( plan strategy).• On page optimization(Broken link check, canonical check, website analysis, competitor analysis, keyword selection, meta tag checking and creating, content optimization, Alt tag on images, Google webmaster tool and Google analytical tool code installation.) Social Media Specialist• Identify, evaluate and monitor relevant social media channels• Implement strategies for using social media channels for marketing purposes• Establish relationships with online communities by identifying key influences• Manage social media properties such as Facebook, LinkedIn, MySpace and twitter• Assist in moderating forums• Prepare status reports