• Responsible for creative ownership, creative strategic development, and overall concept development and execution.• Spearheading impactful digital campaigns to achieve high ROI and engagement, and cultivate customer loyalty and delight for multiple brands.• Brands under the umbrella - Aditya Birla Fashion Retail, Zouk, Fireball, HyugaLife, Meesho, Ed-a-Mamma, Xtep.

Bringing fresh ideas and creative strategic initiatives to start-ups, assisting them in building their brand, finding their digital voice, and securing loyal followers. Working with crazy, brave young minds and souls is a bonus!

• Betty Crocker MT Launch• Sujata Gold Atta campaign (US & Australia)• Pillsbury festive campaign• Xiaomi Diwali with Mi ft. Baba Sehgal• Häagen-Dazs festive campaign• Diageo Copper Dog Launch• Myntra Fashion Superstar S2• Infosys NCD campaign, New Year's employee campaign• Redmi Power campaign with Sonu Sood• Housing.com Women's Day Films• Domino's Social Media • Rupeek Social Media• Unacademy Social Media

• Owning the conception of strategic social media marketing plans and execution across campaigns and channels for 20+ brands.• Working with vendors, publishers, platforms (directly and indirectly) and other partners to find fast, creative and efficient ways to build, execute and measure innovative social media and content marketing plans that connect with customers, maximize engagement and create share and talk value.• Leading the development and direct the implementation of a wide range of content forms, including video, text, still imagery, animation, live action, content seeding and distribution and other content forms that best utilize the technology available on any given social media/digital platform.• Working collaboratively with teams across business units to develop and execute creative ideas, plans and strategies.• Owning the content development relationships with Facebook, Twitter, YouTube, Instagram, influencers, bloggers, affiliate marketing and other primary/key partnerships.• Providing inspirational, creative and thought leadership on ways to reach and gain attention of target audiences.• Planning and managing campaign executions, on time, on budget, to scope.• Building, leading and managing a team of talented creative professionals.Key Campaigns : • Tata Tea Tulsi Green • PhonePe Switch• cultsport #TheBoomSpirit• Myntra Fashion Superstar • Myntra Insider Masterclass • Xiaomi - Diwali with Mi• Xiaomi India YouTube Channel Content• Reliance Foundation Social Media• General Mills

Led a network quality transformation initiative for a global automobile OEM (luxury segment) ensuring process and policy compliance in both sales and after sales.

Worked for world's largest producer of spirits providing supply chain efficiency and productivity solutions for their S&OP center of excellence as a regional production planner for the North of India.Part of a business delivery team for one of world's largest FMCG companies, managing operations for their direct to home campaigns in Lucknow, UP.Guiding distributors, agencies and field teams through real time analytics driven solutions to align business goals with actual on site intel.

Was part of an advanced analytics driven sales transformation project for an Indian auto major in their commercial vehicles division.One of the two business leads handling the territory of Rajasthan for the client and channel partners.Worked to achieve increase in market share, month on month sales volumes and service revenues by efficiently leveraging analytics, ground intel and other sales levers/enablers.

Responsible for the complete P&L for the western HO. Looking after in-branch and OOH branding and promotion.Conceptualizing & executing strategies to drive sales, developing forecasts, financial objectives, and business plans. Responsible for team recruitment, hand holding, and ensuring high retention of the team.Monitoring and analysis of key data of the region allocated including sales figures, sales personnel, productivity ratios, client’s work status, and receivables, etc.Identifying opportunities in existing customers to increase revenue margins and build client portfolio.Developing Relation with Key Decision maker(s) in the organization for a profitable Business generation.Part of strategy and policy formulation based on the market feedback.Achievements: On boarded Camlin Fine Sciences and Zorabian Foods.

As the Creative Director, envisioned and executed marketing campaigns (online and offline), provided branding and rebranding solutions, identity management, ORM, and event management and promotion.Supervised the creation of marketing collateral to achieve consistent, high-quality, impactful message and presentation.Hands-on experience with social/digital collateral, print, production processes from initial concept to completion.Brainstormed with product marketing managers to develop innovative marketing strategies for new products. Analyzed the comparative effectiveness of advertising strategies to determine the most effective strategy.Developed and implemented successful statewide public relations and brand awareness campaigns.Wrote and proofread press releases, FAQs, data-sheets, and informationals for individual brands and events.

Took care of the Bancassurance vertical for HDFC Life Managed and supervised insurance sales in 19 branches of HDFC Bank across RajasthanResponsible for the Zonal P&L and increasing profitability on a quarter on quarter and year on year basisResponsible for New Business Development by guiding the team to build new relations and also leverage existing relations via the banks' customer baseResponsible for Corporate administration and Organizational leadership leading a team of 22 insurance resources and 100+ bank resourcesShowed excellent Customer relationship management and Crisis management skills across multi-site operations Responsible for building a team and mentoring with focus on education on best practices, industry benchmarking and observing and delivering performance optimization

Was Responsible for Sales and Business development of Bancassuarance channel (HDFC Bank)Managed HDFC bank’s B-category branch with a book size of INR 580 Crores in terms of driving the Life Insurance businessLead a team of 11, comprising HDFC Bank Relationship managers, Personal Bankers and HDFC Standard Life Corporate sales executivesHandled recruitment and training of front line sales executives • Achieved 257% of the target for the month of March 2012 • Achieved 136% of the target for the months of November and December 2011 • Achieved 125% of the target for the month of November 2011Awarded Regional Number One in Sales for September 2011 (first month on actual job)

Handling the promotion and sales of Religare Gold ETF New Fund Offer.