Deepak Kumar Email & Phone Number

Kolkata, Wb, In

Kolkata, West Bengal, India

Kolkata Area, India

Kolkata Area, India

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Bihar , Jharkhand & Nepal

•Handling primary / secondary volumes , Handling a team of Area Sales Head , Sales Officer & TSI.•Responsible for business parameters like Sales & Distribution Sales Forecasting , Scheme planing & Implementation . •Analyze & Implement Diagnostics, Planning & Execution results including leveraging the distribution model leading to better market control & increased horizontal & vertical expansion.•Satisfaction surveys (Retail & Distributor), Launching of New Products.•Identify gaps in sales processes and Appoint distributors and finalize agreements and half yearly performance appraisals.•Identifying gaps in distribution & implement process improvements in how we approach the market and service our customers. •Monthly report by markets to identify improvement areas and ensure that the identified productivity norms are met.

Jharkhand & W.Bengal

•Handling 125 distributors and primary volumes to them at prescribed costs.•Responsible for business parameters like distribution cost & managing distributor & CNF expenses, DSD planning & devising MEPI schemes in conjunction with corporate. •Analyze & Implement Diagnostics, Planning & Execution results including leveraging the distribution model leading to better market control & increased horizontal & vertical expansion.•Satisfaction surveys (Retail & Distributor), Launching and controlling the distributor incentive plans.•Identify gaps in sales processes and Appoint C & F, Anchor distributors and finalize agreements, financial analysis and half yearly performance appraisals.•Share and standardize internal and external benchmarks of DSD, Anchor and distributor costs. Benchmarking of productivity parameters across units. Lead improvements initiatives related to benchmarking.•Identifying gaps in distribution & implement process improvements in how we approach the market and service our customers. •Monthly report by markets to identify improvement areas and ensure that the identified productivity norms are met.•Initiated and launched DISHA (Distribution in Sparsely Habitated Areas) in Jharkhand in 2009 leading to 40% year on year growth in rural markets.•Mapping self and competition distribution across 5000 plus population towns, developing and executing distribution improvement plan to cover 85% of 5000 plus population towns.Initiate and establish milk run network of 50 points as part of distribution enhancement initiatives in rural areas of Jharkhand & Bengal.•Reduced de layering of indirect volume by removing redundancies to reduce wastages

Bihar

SR Key A/C Executive - Hindustan Unilever Limited (Apr 2009– Nov 2009)•Responsible for Sales & Distribution of Patna & Gaya. •Monthly review of large key a/c and business partner’s performance.•Responsible for Sales Volume, width of distribution and Fill rate for the territory. •Develop and implement the sales channel strategy for the assigned territory with the help of the sales team (through target allocation of Territory sales officer, operation managers & Team leaders), building and managing the channel and ensure achievement of maximum coverage. •Set up a strong Distribution channel of Distributors, Retailers, through effective network mapping, tracking and analyzing market trends . Competition and new business opportunityLeading, training and motivating teams ensuring their career development and positive contribution to the company. Co-ordinate recruitment & selection activities for the team.Evaluating marketing budgets periodically including manpower-planning initiatives and ensuring adherence to planned expenses.Accomplishments:Share increase of Patna retail at all time high 48.67 %.

Bihar- Patna

Reporting to the Field Sales Manager, was leading a team of six Territory Sales In-charges. Managing Distributors and channels to have an effective and systematic distribution system in place.Co-ordination with Marketing & Brand teams for the proper implementation of the promotions.Qualitative analysis of reports and giving guidelines to the team, Implementation of Company Policies and ensuring proper follow-up.Budget planning for local promotions in line with geographical priorities.Analysis of reports to give proper guideline to team for stock rotation and better stock management. Point of purchase activation in line to promote Brand / Sku at outlet level.

Responsible for system & process implemantation with team of Three Capability In-charge .As a frontline Capability Executive, Sales process implementation.Responsible for handling and controlling sales and Market Execution process in the area by introducing Handheld order booking process at all distributor points of North Bihar.Evaluating team performance and development of teams development and action plan (DAP).Continuously scan the performance of front end salesman of distributors and making there growth plan in the organisation through taking outstanding performer potential people in the company pay roll .Co-ordinating with HR team for reqruitment of front end executives.

Muzaffarpur Area, India

Based at Muzaffarpur & handling the retail distribution and modern trade .Key job responsibility centered around distribution of Kissan and Tea products such as Red Label, Taaza, Green Label as according to the laid down norms of the company.Ensuring proper market coverage & width & depth distribution .Launching of new products & expansion and development of distribution.Management of thirtyeight stockist with a team of four company saleman .

Based at various towns of South Bengal & North Bengal was handling the retail distribution and modern trade .Based at Burdwan was responsible for handling distributor and secondary sales of the territory.Primarily responsible for secondary sales and merchandising of the product in the territory.Establishing and appointing required distributors and infrastructure in place to achieve distributionAccomplishments:Highest seller of Squash in the region & Highest growing territory in CPD products

B.Com, Commerce

Madhyamike

Activities and Societies: Participated in various sport activities like Long Jump, High Jump , Cricket & Poem writing.