• Identify potential partners who align with the company’s strategic goals and develop relationships to create mutual value and on-board them.• Define and implement the strategic direction for alliances, ensuring alignment with overall business objectives. • Manage and nurture relationships with key partners, acting as the primary liaison between the partner and the company.• Collaborate with channel partners/consulting/GSIs to create joint business plans that drive revenue growth for both parties.• Develop and execute joint marketing campaigns, Lead generation campaigns and events to generate leads by identifying focused accounts and suitable campaigns and passing it to the relevant partners to engage further.• Equip partners with the necessary resources, training, and support to effectively sell the company’s solutions and upgrade them to sales/demo/implementation ready partners.• Work with partners to develop co-branded materials that promote the partnership and the solutions offered.• Track the performance of partnerships and alliances, providing regular reports and insights to senior management.• Provide continuous support to partners to help them succeed in selling and implementing the company’s solutions.• Stay abreast of industry trends, competitive landscape, and market dynamics to drive partnership strategies.

• Working closely with VP marketing/Sales in developing and executing Lead Generation strategy and plan, both short and long range, to ensure achievement of company sales targets with customers as well as partners.• Driving the entire inside sales process; research, prospecting, opportunity qualification, objection handling, lead generation, appointment setting and generating new sales opportunities.• Managing daily schedule, meetings, agenda, both internal and in conjunction with field sales team and also managing and updating territory and activity trackers for sales reporting.• Focusing on Campaign planning, campaign execution, campaign administration and campaign result with prime focus on campaign execution. Coordinating with Onsite managers in order to prepare marketing flyers, brochures, presentations etc.• Responsible for developing new client base across the assigned region and promoting the company as the preferred brand in the particular market/region.• Selecting the industry events to participate and plan the complete execution to create better brand awareness, increased visibility and business development.• Selling services to ensure maximum client satisfaction and generation of repeat business. Taking feedback from the clients and recommend the needful action to ensure customer satisfaction.

My role was to provide services in B2B sector and business development to the international as well as domestic market.I was handling the US and Indian market both by generating quality Leads after making lot of research that fits to certain criteria’s and then calling them personally to take it to the final closure and the Business Development from new and the existing companies, for the company to increase its Productivity in every manner.Assisting senior management in the Branding and the Promotion of the Company through social media, Exhibitions and Internet and Marketing research.Responsible to acknowledge all the Prospects about the company updates by sending them e-mail as well as calling them personallyResponsible for maintaining all the data of prospects and the existing Clients in our CRM tool in order to follow-up, getting new references and repeat business

Responsible for Marketing and operations research for prospective Customers and Lead generation by utilizing public research sources and to analyze reports and synthesize relevant information.Profiling, sorting and recording of the data into Excel sheets in accordance with the relevance to sales team of the organization, so that they could pitch the prospects accordingly, and have enough leads.Keeping an eye on Operations and Marketing of Organization’s Products and Services by relevant research worksDealing with Operations & IT Team for discussions about latest research trends of Industry.Accountable for Branding and Promotion activities through internet research and social media.