• Strategies & Building business across channels – Omni channel • Store expansion Pan India & Overseas• Operational - Build AOP• Owned P&L responsibility of Categories (Pearl, Diamond & Gold)• Strategic – Omni Experience, Finalizing strategy for selection/assortment and pricing, Market Intelligence , create a profitable consumer centric brand• Reviews - To develop key metrics and governance for health of business, weekly, monthly review with cross functional team’s reviews • Demand Generation - Marketing events and promotion creation to generate demand• Experience - develop UX strategies basis best practices along with tech team, leading to higher engagement and conversion

• New Business Model of Omni channel • Product Sourcing & Catalogue Management – Lifestyle Pan India• Building Strategies to build product range of Apparel, Health & Beauty, Jewellery & Home Decor• Building Key suppliers/Vendor Management• Sales & Promotion• Digital Marketing• Omni Channel support function (Logistics, Finance, & Customer Relationship Management)

• Develop the business model with detailing of Product Mix, Pricing Strategies, Supply Chain to operate in Online Space for Health & Beauty, Jewellery• Building Key supplier & Contribute to sales forecasts and range plan• Product Sourcing/New Design Development, catalogue management, Tie up with key manufactures across India for Apparel & Fashion accessories, Jewelry, watches, cosmetics and accessories• Digital Marketing, building customer engagement programmes, Customer Analytics• Developing right consumer experience (assortment selection/ website experience, pre and post sales, fulfillment experience, new collections and ranges to build competitive edge and bottom line• Collaborating and influencing different functions (marketing/logistics/product etc. ) to execute complex cross functional projects• Creating differentiator categories in the crowded fashion market

• Handled Ecommerce and Tv shopping Business Unit for Apparel, Health & Beauty, Jewellery & Watches Business Category size INR 200 CR• Business strategies: P & L, GSV & Gross Margin, New Category Launch, Alliance with key suppliers• Buying & Merchandising: Design & New Product Development, Category Plan, Range Plan for Qtr/Yr, Margin Management• Seller Management: Alliance with key suppliers, Plan Monthly, Qtrly & Annual Business Plan with suppliers, Own the terms of business with the Sellers - Products, Returns, Ordering, Cancelations, SLA• Promotion & Market Intelligence: Map long & short-term market trends, EOSS, New Product Launch, Celebrity Alliance, Print ad Social Media Management, Blogging.• Team Management: Build, retain and groom a strong team to deliver across functions i.e Buying/Quality control/Designer• Media Management: Plan product with right media, pitch and product strategy. Briefing the broadcast and creative team on the highlights of each new combo introduced. Creation of show concept and right pitch

• Headed Buying & Merchandising for Diamond Category- OTB, assortment plan, New Product Development, Collection Launch• Pricing and promotion of category, Margin Management, Product Liquidation, Product Gap Management• Coordinate with Marketing Team to to execute new store launches, Product campaign and store Exhibitions, EOSS Plan • Responsible for Product training to store staff• Product training for Retail staff on New Launches and New Launches, Visual Merchandising

Handled Merchandising for multiple lifestyle brands within TitanGoldplus/TanishqFastrackSonata & ZoopGoldplus stores- Handled Studded Category at Goldplus pan India (35+ stores). Created competitive market share in semi urban segment of India. category revenue 15%+ stock turn 2+ GMROI 1.3+Launched Fastrack Accessories through LFS in India( +150 stores)- Grew to top5 ranking at LFS. Revenues-100cr+( INR)

Started as a trainee & Promoted to Brand Manager.Launched mass market footwear brand called Valencia at +10 India's top HypermarketHandled Product Management, Business expansion, Brand Communications & Rapid expansion strategies