Masters in Advertising | Marketing & keen learner for life, started as Media Planner (Intern) in 2006. That was the time when the zeal to become a profound Media & Marcom professional began. Now Specializing in Integrated media planning with 15 years of work experience with a strong focus on building and helping brands pivot their strategies, campaigns, and audience-targeting tactics — as well as driving new concepts from the ground up. Being collaborative and customizing media approach to fuel brand growths. Consistently measuring and adjusting to optimize the impact and meet the brand goals. Learning the impact of marketing communication in amalgamation with proven & Innovative solution across 360 Media vehicles & what it can do to brand or influence/change consumer behavior/ reaction still startles me.Marcom & Advertising : Comprehensive understanding of Culture, Consumer, Category, Business, Brand and MediaMethodical understanding of dynamics that triggers motivation, response or change in consumer behaviorIdentification of new avenues for organic as well additional revenueIn depth understanding of Market Research & Trend AnalysisDelivering Integrated Media strategy & Solution with measurable resultsNurturing Client :Managing multiple brands and sub brands with lateral & strategic thinking along with interpersonal abilityDeveloping relationships with in client support functions along with varied in house special servicesBusiness retention & revenue forecasting Advisory Consultant:Providing media performance evaluationMedia value improvementsEvaluating, Media & Agency KPIs.Responsible for QA (quality assurance) of deliveriesCategory Experience : Consumer Durable, IT, Corporate, Automobile, FMCG, E-commerce, M-commerce, Mobile Handsets, Telecom, Real Estate, Hospitality, Insurance etcSpecialties - Media planning, Media Strategies, Media Buying, Product Integration, Consumer Engagements, Brand Activation, Media Innovations, Content Integration, Marketing tie-ups, Sports Integration & Activation, KPI Management, Media Productivity & Efficiency