Deepak Kumar K Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

• Manage end to end performance campaigns including planning, execution, testing, optimization and reporting
• Collaborate with sales teams and clients to understand their advertising objectives and delegate the KRA’s and SLA’s to the team. Create brainstorming sessions, participate in client meetings, and participate in client.
• Identify areas of improvement in campaign management process and develop strategies to streamline operations and increase productivity.
• Lead and manage a team of digital media professionals, providing advice, guidance, and support to ensure team members achieve their goals and deliver high quality work
• Recognize and encourage outstanding performance and reward accomplishments
• Effectively handling internal and client escalations with none to minimal revenue impact

Bengaluru, Karnataka, India

• Spearheaded the planning, management, and optimization of multi-vertical campaigns for Gaming, Auto, Entertainment, and strategic accounts through in-house (Direct) and GAM (Programmatic) channels
• Orchestrated inventory planning, forecasting, troubleshooting, and reporting to mitigate under-delivery and discrepancy issues
• Conducted post-campaign analysis and collaborated with relevant stakeholders to discuss blueprint and drive business growth
• Leveraged expertise with MMPs such as Appsflyer, Branch, and Singular to report, assess campaign performance and KPIs
• Aligned campaign pacing and optimization decisions with company revenue goals and client requirements to achieve recurring business
• Fostered extensive communication with internal and external stakeholders, including Sales, Finance, Product, and Ads-tech departments

Bengaluru, Karnataka, India

• Demonstrated exceptional ownership skills as a Campaign Manager, efficiently overseeing campaign execution, creative trafficking, and reporting
• Conducted thorough quality checks on campaign set up to ensure top-notch performance and optimal results
• Led monthly invoicing procedures with great attention to detail and accuracy
• Actively participated in inventory management discussions, engaging in strategic planning and decision-making processes
• Proactively maintained stakeholder relationships, managing expectations and fostering strong partnerships for successful campaign outcomes

Bengaluru, Karnataka, India

• Prepared comprehensive RFPs for vendors, outlining campaign objectives and ensuring alignment with business goals
• Developed Media plans upon receipt of vendor proposals, proactively leading campaign kickoff calls with vendors and onshore teams
• Worked closely with the business office to secure approval for Media plans and ensure effective execution of campaigns
• Configured campaigns on DMM/DCM and generated IOs, ensuring accurate and timely updates as new information became available
• Provided ongoing reporting support to onshore teams, collaborating with stakeholders on weekly calls to review progress and identify opportunities for improvement
• Assisted account managers with performance reports, leveraging data-driven insights to optimize campaigns and drive results

Bengaluru Area, India

• Book digital media campaigns in Salesforce/DMM
• Developed Media plans upon receipt of vendor proposals and share the same with stake holders for approvals
• Monitor campaign performance share data analysis and insights with on-shore team
• Communicate campaign performance and insights to clients and internal stakeholders

Mysuru, Karnataka, India

• Proactively reviewing insertion orders, maintaining SLA’s and meeting deadlines to meet client requirement and expectations
• Assistance with creative trafficking, reporting and screen shots
• Quality Management – Creating & maintaining of process documents, ensuring compliance to policies & guidelines
• Maintaining two-way communication channel with clients and stake holders
• Extended support as a QC to the internal team
• POC to manage team's productivity and task allocation