Assistant Marketing Manager
Coimbatore, Tamil Nadu, India
I started my journey with Suguna Foods Private Limited as a Management Trainee in July 2022 and was later promoted to the role of Assistant Manager-Marketing in July 2023.As an Assistant Manager-Marketing at Suguna Foods Private Limited, I have taken on a range of responsibilities and had the opportunity to achieve significant milestones:Range of Responsibilities:- Market Research:Conducted both primary and secondary market research to gather valuable insights about competitors, Product positioning, consumer buying behavior and to identify market gap.- Business Analysis:Engaged in business analysis to identify growth opportunities and market trends.- PresalesManaged pre-sales activities, including responding to RFI/RFP/RFQ requests- Marketing Campaigns: Orchestrated and executed successful marketing campaigns to drive brand awareness.- Promotions:Strategized and implemented promotional activities to enhance market presence.- Sales & Marketing Coordination:Led and supervised a team of 15 members, fostering collaboration and achieving team goals.Coordinated closely with the sales team to align marketing efforts with sales strategies.Notable Achievements:1) Successfully organized a National Level Marketing contest exclusively for MBA graduates, providing them with a platform to showcase their skills and talents.2) Coordinated and executed a vibrant sports event for our company staff, promoting team spirit and employee engagement within the organization.3) Achieved a sales growth of up to 150% within just 6 months through strategic planning and execution.4) Effectively strategized and executed market penetration, market development, and product development initiatives.
