•Built and maintained operational dashboards, increasing visibility of key performance metrics by 40%, which facilitated data-driven decision-making for leadership teams.•Developed insights that informed the design and development of new IT consulting services, contributing to a 10% increase in client acquisition and a 12% growth in revenue.•Conducted in-depth data analysis using SQL and Python, producing detailed reports and dashboards that provided actionable insights, directly influencing strategic business decisions.•Delivered executive-level reports and presentations, enhancing strategic alignment and influencing key stakeholders, which led to a 20% increase in project approval rates.

• Conducted product research on competitors and their customers to direct Microsoft’s future strategy.• Provided recommendations to Microsoft to venture into a potential sector based on insights from competitive research.

● Facilitated the integration of a new CRM system Zendesk, training and supporting the staff which enhanced the user experience and increased the sales conversion rate by 15%.● Created and onboarded team on Asana by setting up dashboards and assigning tasks to team members and overseeing deadlines of tasks to manage projects which increased on-time delivery rate of projects by 12%.● Collaborated with product managers, engineers, and designers to implement the changes based on A/B testing outcomes and user feedback, resulting in increased customer satisfaction and improved NPS by 15%.

● Designed and developed interactive Tableau dashboards to visualize and analyze data for various operational metrics which improved project's on-time delivery rate by 18%.● Collaborated with engineers and product managers in the implementation of a new learning management system (LMS) to improve the user interface and experience, which improved student engagement by 20%.● Collaborated with the technology team to automate dashboards, analyze and interpret data to reduce dependence on support teams by 2+ hours a day.

• Created, monitored and analyzed all SEO metrics like organic traffic, CTR, bounce rate, keyword ranking and domain authority.• Developed and executed content-specific SEO strategies that resulted in social gains, quality backlinks and increased traffic by 52%.• Implemented keyword research and generated quality backlinks to improve rank in major search engines, improved rankings for crucial keywords on google from 18 to 2.