Conducting in-depth research on category and brand sales trends across various channels and retail outlets to inform distribution decisions. Creating presentations and reports that integrate consumer insights with internal sales data and competitive intelligence. Utilizing Nielsen Custom tools such as Nitro, Connect, Spectra, Analytical Framework, Answers on Demand (RMS Data), and CASE (Panel Data) for comprehensive analysis and strategic decision-making.

Conducted comprehensive analysis of customer buying habits, utilizing point-of-sale and RMS data to target age, geographic, ethnic, and income demographics. Performed extensive analyses including Retail, Category Overview, Product, Brand Shifting, Target Marketing, Pricing, and Promotion Strategy. Formulated integrated evaluations using Nielsen UPC scanner and consumer data to optimize product releases, promotion efficiency, and overall client value. Examined qualitative and quantitative data to refine marketing and sales tactics for Fast-Moving Consumer Goods (FMCG).