Developing franchise stores for Poojara brand in Mumbai both in COFO and FOFO model Managing PNL and ensuring profitability for the franchiseManaging Category business buying and merchandisingEnsure Marketing strategy for new stores to achieve their business goals Conduct Audit Identify cluster for New store planning Vendor management for OTM and IOT products Plan new business initiatives to drive growth in business through retail consumer insights

 Extensive experience in Vendor Management, Retail Operations, Distribution Network and Key Account Management Proven skills in charting out marketing strategies, contributing towards enhancing business volumes & growth  Expertise in developing & managing retail channels in order to attain growth in market share, revenue and profit  Possess in-depth knowledge in designing entire product range including brand, category and product mix Successfully drove positive Return On Investment (ROI) by establishing appropriate selling model, customer metrics, and a compelling incentive compensation plan  Consistent success in maximizing corporate performance, driving growth, generating revenues, capturing market share and enhancing the value in markets Implemented sales programs by developing action plans; expanded markets in different areas through various programs Conceptualised and actioned growth plans by implementing marketing strategies, product mix and selling price  Proven capability to develop businesses especially start-ups by setting up and managing operations across country, building and maintaining collaborative partnerships, influencing outcomes and gaining a buy-in of large multi-skilled teams Exceptionally well organized with a track record that shows creativity and initiative to achieve corporate and personal goals; enterprising leader with proven skills in mentoring people

Overall management of sales operations at Priyanka .

Deputy general manager in Redington looking after West India business of apple mobile phones and iPads .

Key Result Area:• Managing and leading and maintaining a co-operative, motivated and successful BPI Regional Sales Force. • High people orientation since BPI sales force is our most valuable resource • Managing co-ordination of cross-functional work groups and resolving people issues without adverse fall out and escalating issues where necessary.• Establish, maintain and develop an effective business relationship with Principal Companies.• Growth of Brightpoint business in the region.• Increasing regional revenues, profitability and customer base. • Develop and execute Regional Sales Strategy in terms of WOD, ASP, MD’s, Territory Mapping.• Monitor and control expenses and cost of travel.• Promoting business effectiveness and efficiency while striving for flexibility, and integration with technology.• Ensuring timely submission of complete, accurate and reliable reports / information from all levels in the region.• Ensuring compliance of all guidelines in force from time to time, at all the levels in the region.

Key Deliverables:1. Drive Revenues.2. Drive Profitability ( through negotiating better terms with the Vendor and also through managing Poduct pricing )3. Conduct Effective Assortment Planning( Make a procurement plan monthly and manage the Inventory as per the sales trend. Also manage modelmix in such a way that minimizes the risk of loosing value due to obsolescence)4. Mange Inventory (The inventory should be a function of No. of days of sale such that we maximize rotations)5. Drive special initiatives (e.g. revenue enhancement, cost management, value creation etc.)6. Manage Purchases. ( Planning the Right Merchandize in the right Quantum)7. Vendor mangement( Better engagement with the Vendors to get better schemes that help in the maximize the sales revenues)

Key Responsibilities1. To deliver top line targets set for all store in my Area.2. Making a business plan based on the Market feedback on products and carrying out BTL activities specific to the store.3. Keep the team motivated to achive the desired goal and hence control atrition within the team.4. Make a merchandize plan for every new store coming up in the country depending on the demographics of the store5. To help aquire new properties in the Area and hence ensure high brand visibility and explore business potential. 6. To frequently Audit the store and help the store to deliver 100% adherence on SOP.7. Give feedback on the competion activities and pricing.8. To ensure right modelmix in the store and help better conversion.9. To impart training on the new products.10. To analyse the store on various aspects of business(ASP,Conversion,Product Mix,Hourly sales,Return on Labour) and constantly recommend corrective measure to increase productivity.

Key Result Areas; Handling distributor sales team of 24 People; imparting training for the handsets, setting targets beat wise and monitoring team network are the key functions at the RDS point. Delivering the set targets both value and quantity targets. Understanding the market needs and get the distributor to implement the same. Conducting different activities at retail end to help the business at the key outlets. Ensuring that each and every business partner is been catered and given proper attention. For this as the outlets increase the recruitment of manpower at the RDS end become necessary.Achievements:  Generated the highest sales in the Month of Dec’04 both in revenue and volumes.  Successfully delivered a business of 152 Crores from June 04-May 05 against the set target of 120 Crores. Awarded for achieving the highest width of distribution in the moth of Dec04.