Head Of Digital Transformation, Google Ads Customer Experience
CurrentHead the implementation of AI-driven solutions (chatbots, virtual assistants) that deliver instant, personalized support to millions of advertisers. This involves: leveraging fine-tuning to adapt AI models to the specific needs and nuances of advertiser support; utilizing RAG to access and incorporate real-time information and external knowledge sources, enabling more comprehensive and accurate responses; constructing a knowledge graph to capture, organize, and connect advertiser support data, product information, and best practices, facilitating efficient retrieval and contextualization; continuously evaluating and optimizing model performance based on user feedback, CX insights, and evolving advertiser needs.