Currently working on Brands like:- • Grofers• Yakult• Yum Foods ( KFC, Pizza Hut and Taco Bell )• Pepsi Foods ( Max, Kurkure, and Lays )Roles and Responsibilities:-• Working on Media mix, Media approach, planning for various brands.• Working on Media mix, Media approach, planning for various brands.• Have hands on experience on creating and executing Television, Print and Radio plans. . • Briefing client about the deliverables and making client monies worth. • Analyzing and preparing Competitions and Category Review• Rate negotiation with Publications. • Publication selection on the basis of TG, Market, and Budget.• Tracking plan deliverable like GRP's and Reach.• Identifying media branding and integration opportunities. • Planning, execution and evaluation of media plans for the client. • Being in constant touch with the client as well as the channel partners. • Pre and Post Evals review.• Co-coordinating with the Operations team for implementation and recon.• In depth understanding of Media software’s like TAM, BARC, MAP, IRS, RAM, CD (new IRS )

Developed Media plan, Scheduling & implementation for clients like Emirates, Voltas and VLCC.

Internship from dentsu media, as a media planner