Marketing Analyst
CurrentMajor Accountabilities:-•Benchmarked FLS' quarterly competitive financial performance to support leadership, platforms, and overall business. Presented findings to the board and leadership summit.• Released a monthly customer and competitive digest newsletter to facilitate effective decision-making at the Executive Leadership Team, platform, and regional levels. Highlighted new product releases, competitors' M&A activities, facility updates, and resource changes.• Utilized advanced… Show more Major Accountabilities:-•Benchmarked FLS' quarterly competitive financial performance to support leadership, platforms, and overall business. Presented findings to the board and leadership summit.• Released a monthly customer and competitive digest newsletter to facilitate effective decision-making at the Executive Leadership Team, platform, and regional levels. Highlighted new product releases, competitors' M&A activities, facility updates, and resource changes.• Utilized advanced tools to analyze large data sets, providing rapid, fact-based, and actionable data analytics support to M&T leaders. Improved decision-making in areas such as customer, market, product, industry, and regional data.• Researched key competitors in each product category, gathering insights on strategic performance, global reach, business segments, and financials. Generated comprehensive reports using primary and secondary research methodsMajor Projects• Flowserve Market Model 2022 (Used by FLS' Leadership Team) - Market outlook for 19 Regions, (with 69 additional countries or subregions) 5 Industries (with 40 subindustries), and 3 major Product lines (with 33 subsegments) from 2019 to 2024. Information includes 6+ years of TAM, SAM & Not-SAM, plus CAGRs, segmented by OE & AM, and Platforms• Flowserve Strategic Marketing Newsletter (2600+ recipients) - Developed and maintained a Monthly marketing intelligence newsletter with specific market intelligence for Flowserve executives and other business leaders Show less
