Deepak is a senior loyalty marketing, and CRM expert, having worked in various industries like oil & gas, fashion retail, banking & insurance. Creating and nurturing loyalty programs has been a passion for him. He has collaborated with major principal brands across the globe with a focus on markets in MENA, India, and Southeast Asia with brands like Marks & Spencer, IKEA, Abu Dhabi National Oil Company, ACE Hardware, Watsons, Robinsons, whilst building loyalty programs for them, namely Blue Rewards, ADNOC Rewards, M&S Club Loyalty Program, Watsons Loyalty Program, etc. His portfolio of achievements also has his expertise in designing and implementing branding programs, and gift card programs, and strengths in digital & social media marketing.Featured in the "30 under 40 list of Loyalty Royalty", as part of the International Loyalty Awards.“I believe in making smart decisions based on facts and data by interpreting intelligence out of them for the benefit of customers”