Deepak K.

Deepak K. Email and Phone Number

Performance Marketing Manager | Ex Compunnel | Digital Marketing | Marketing Automation @ Adapt Software India (P) Limited
Deepak K.'s Location
New Delhi, Delhi, India, India
About Deepak K.

• A target-oriented performance marketing professional with over 8 years of experience in the field of Digital Marketing with a proven track record of developing and executing integrated Demand gen and Branding plans. • Good Experience in creating strategic planning, interactive marketing, and 360-degree Go-To-Market branding and marketing campaigns.• Focus on data-driven marketing involving a combination of data, insights, and analytics leading with a strategic, data-driven, and performance-focused mindset• Track digital marketing initiatives and optimize ROI by shifting spending across medium to gain quality leads and better brand value • Strong analytical, problem-solving, result-oriented abilities with an eye for detail on market presence and brand position vis-à-vis competition Specializes in Lead generation by using Paid and Organic, Social Media Marketing (SMM), Search Engine Optimization (SEO), and by drafting Online marketing strategies.My focus is on Digital marketing tactics and strategies including (but not limited to):➺Brand Promotion & Marketing.➺Search Engine Marketing.➺Digital Marketing➺Social Media Marketing.➺Secondary Lead Generation.➺Email Marketing.➺Online Advertising.➺Marketing Ops➺MarTech➺Marketing Automation➺Banner Ads Placement.➺Online Reputation Management.➺Local Search engine optimization.➺Analytics, A/B Split Testing & Conversion rate optimizationBrief Skill:➺AdWords Campaign ➺ setup and optimization.➺Internet Marketing Strategies➺ Development and Implementation.➺Social Networking Campaign➺Development and optimization.➺Facebook, Twitter, Pinterest, GMB, LinkedIn Marketing, and Optimization.➺Business Development through SEM & SMM.➺Lead Generation Campaign Development.➺Developing SEO/SEM/SMO Strategy➺Creating and Analyzing SEM Strategy➺Google Adwords ➺Ad Development and Optimization➺Google Analytics Account Setup and Analysis.➺Forum/Blog Campaign.✥ Specialties:Online Advertising, Brand Promotion, Marketing Strategy, Digital Marketing, Email Marketing, Online Marketing, Marketing & Branding Strategy.Digital Marketing, B2B Marketing, IT Marketing, Content Marketing, International Marketing, Growth Hacking, Marketing Automation, IT Marketing,P.S: I would really appreciate if you could take out a few seconds and endorse my skills.

Deepak K.'s Current Company Details
Adapt Software India (P) Limited

Adapt Software India (P) Limited

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Performance Marketing Manager | Ex Compunnel | Digital Marketing | Marketing Automation
Deepak K. Work Experience Details
  • Adapt Software India (P) Limited
    Digital Marketing Manager
    Adapt Software India (P) Limited Sep 2022 - Present
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  • Render Wise Solutions Pvt. Ltd.
    Senior Marketing Specialist
    Render Wise Solutions Pvt. Ltd. Sep 2020 - Sep 2022
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  • Render Wise Solutions Pvt. Ltd.
    Digital Marketing Specialist
    Render Wise Solutions Pvt. Ltd. Jan 2020 - Oct 2020
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  • Render Wise Solutions Pvt. Ltd.
    Digital Marketing Executive
    Render Wise Solutions Pvt. Ltd. Jan 2019 - Jan 2020
    New Delhi Area, India
    Creating strategies to increase Web leads and online traffic to the website.Strategize and execute AdWords Campaigns, Social Media Marketing, SEO activities, email marketing, blogging, and display advertising campaigns.Integrating analytics on each and every asset to measure things perfectly. Tracking the conversions and improving the percentages and numbers like bounce rate, total leads, dwell time, total visits etc.Taking care of everything from SEO, SEM, and Content to Social Media Marketing and Website Management.Creating Social Media Marketing strategies to create a brand name in Social Media and raise awarenessImproving the user experience on the company’s website (Includes design, content, and usability)Evaluating competitor’s Digital Marketing strategies and creating plans to overtake themSEM Campaigns Planning, Management & Strategy CreationOptimize spending and performance based on the data insights in Web Analytics reports.Generating qualified leads online / Sales. Brainstorm new and creative growth strategies online.Capable of collaborating with Digital agency and other vendor partners (local or International in different time zones) and getting work done from them.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)Track and analyze website traffic flow and provide regular internal reportsAttain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversionContinually work on the Search Engine Optimization of the website(s) Fix any errors or bugs in online content.Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.Analysis of ad text to determine the highest performing ad copy, including detailed analysis of ad titles, ad body, and displayed domain names and landing pages.
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  • Online Strikers
    Search Engine Optimization Specialist
    Online Strikers Jan 2017 - Dec 2018
    Delhi, India
    - create strategies for generating more footfalls on the web pages and hence doing lead generation.- Development and implementation of digital management strategy that encompasses Adwords, SEM, Facebook, - Ongoing idea development and testing of new acquisition strategies across paid search and paid social.- Defining and managing content plans around social media posts, infographics, videos, and other channels.- Implementing effective reporting to benchmark performance and use it as a basis to improve the strategy.- Meeting with clients to understand their needs & requirements and developing brand communication strategies.- Conduct, gather and analyze market research to determine Search and social media opportunities and competitiveness.- Manage multiple client accounts.On-Page Activities: Keywords Analysis, Competitive & Advertising Research Analysis, Canonical, Robots.txt, Sitemap, Meta Robots, Title and Description, Image Optimization, Internal Linking, etc. Off-Page Activities: Guest Posting, Bookmarking, Blog Submission, Article Submission, Press Release Submission, etc. SEO Tools: Ahrefs, SEMrush, Screaming Frog, SEO Site Checkup, Moz Errors, Google Page Speed Testing Tool. Managing Social Platform: LinkedIn, Facebook, (Group Promotion) Twitter, and Pinterest. Google Tools: Google Analytics Analysis and Webmaster Tool Analysis Google Analytics: Referral Exclusion List, Filter Creation. Segments, Demographics, GEO, Organic Search Sources, Goal Setup, Adwords Tracking, Organic Tracking, Product Performance, Conversion Tracking, Etc. Webmaster Analysis: Rectifying Webmaster Errors HTML Improvement, International Targeting, Data Highlighter, and Crawl Errors to improve the Website Performance.
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  • Engix
    Ecommerce Specialist
    Engix Mar 2016 - Jan 2017
    Google Adwords (PPC): Managing Campaign, Managing Ad Group, Keywords Research, Conversion Ads, Audience curation. Implementing Advanced Strategies Ad Extensions Including Site Links, Phone Extension, Message Extension, Price Extension, Callout Extension, Call Extension, etc. Creating, Managing & Optimizing the Search and Display Campaigns. Planning & Optimizing PPC Strategy to Achieve Maximum ROI and Leads. Perform Keyword Research and Write Effective PPC Ad Copies to match Client Goals. Works on Negative Keywords to stop the Irrelevant Clicks on Weekly Basis. Creating Shopping Campaign, Merchant Center, Google Shopping Feed. Display Marketing Ads, Dynamic Search Ads, Responsive Ads, Text Ads, etc… Data Analysis & Deliver Weekly & Monthly Reporting. ORM (Online Reputation Management)
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Deepak K. Education Details

Frequently Asked Questions about Deepak K.

What company does Deepak K. work for?

Deepak K. works for Adapt Software India (P) Limited

What is Deepak K.'s role at the current company?

Deepak K.'s current role is Performance Marketing Manager | Ex Compunnel | Digital Marketing | Marketing Automation.

What schools did Deepak K. attend?

Deepak K. attended Delhi University, Upgrad.com.

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