• Working closely with my Publisher across group brands to create revenue achievement strategy.• Spearheading the team Nationally formulating and conceptualizing new revenue streams by collaborating with the editorial and marketing teams for seamless execution of brand solutions.• Driving revenues across markets with go to market strategies, special focus on branded content, Impact innovations, on-ground activations & enhancing business on our digital platforms.• Driving response driven initiatives in line with client's objectives and business plans, generating larger market share and optimizing client retention.• Conducting weekly review sessions for driving growth objectives of the company, with focus on achieving budgeted figures and targeted market share.• Managing teams for multiple business initiatives, providing feedback to the team members on performance, identifying grey areas and suggesting necessary course corrections to maximize effectiveness of a professional sales team• Joined as AVP in 2014, promoted to VP in 2015, elevated as National Sales Head in Jan 2019.

Sales Planning & Review: Prepare and communicate the overall sales plan to the team. Conduct weekly planning sessions with them in order to achieve the budgeted figures and market share for the respective category / vertical. Smart sell & New Initiatives: Identify and assist other Response initiatives which may fit with the given category/client profile, suggest / co-create ideas in sync with the client’s communication objectives in order to get incremental business through new initiatives. Key Account Management / Client Servicing: Develop and maintain rapport with key clients / agencies, create awareness of existing and new properties offered by Fever 104 FM , provide suggestions to clients for improving their advertising ROI, understand and address client’s business concerns in order to become their preferred media vehicle. Drive Listenership for the channel and manage brand keeping in mind the station identity and packaging. Develop sponsorship opportunities and customized solution for key station properties, drive brand listenership interactivity through various platforms and track competition.Team Management: Manage and motivate the team for multiple business initiatives. Provide feedback to the team members on performance, identify areas and mentor them for enhancement / improvement, collate market information, and suggest necessary course corrections in order to maximize the effectiveness of the team.

Handling a portfolio of 32 magazines across categories like FMCG, BFSI ,Media & Entertainment.Smart sell & New Initiatives: Identify and assist other Response initiatives which may fit with the given category/client profile, suggest / co-create ideas in sync with the client’s communication objectives in order to get incremental business through new initiatives and new clients Key Account Management / Client Servicing: Develop and maintain rapport with key clients / agencies, create awareness of existing and new services offered by DP, offer suggestions to clients for improving their advertising ROI, understand and address client’s business concerns in order to become their preferred media vehicle.Team Management: Manage and motivate the team for multiple business initiatives. Provide feedback to the team members on performance, identify areas and mentor them for enhancement / improvement, collate market information, and suggest necessary course corrections in order to maximize the effectiveness of the team.

Was responsible for the Ad Sales revenues for the entire western region, was also involved in formulating strategies on the broader aspects of the products. Responsible for formulating sales strategies and creating avenues for generating new revenue streams. Responsible for organizing workshops, exhibitions, conferences from conceptualization till the execution stage which included getting sponsorship, booking of venue, managing exhibitions stalls, Media partnerships, getting Industry veterans to speak on their specializations. Also responsible for providing inputs towards product development & strategies for adopting circulation development initiatives