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Globally experienced professional with a strong consumer-centric approach to problem-solving. Varied expertise in marketing, strategy, digital and innovation. Proven experience in helping organizations through major transformational challenges, with a focus on improving the top-line as well as the bottom-line.
Bsh Home Appliances
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Head Of StrategyBsh Home Appliances Oct 2024 - PresentLeading the newly formed Strategy Function at BSH Home Appliances Great Britain and Ireland
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Marketing DirectorBsh Home Appliances Jan 2022 - Oct 2024Milton Keynes, England, United KingdomHeading the Marketing Function for the UK business of BSH. Part of the Senior Leadership team, responsible for almost 1bn Euro turnover. Focusing on transforming a brand-led business to a Consumer Journey led marketing function.
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Head Of Cooking And Head Of GaggenauBsh Home Appliances Group Jan 2020 - Jul 2022SingaporeI am responsible for establishing a new business unit concept for the category of Cooking. In the past, category roles in BSH have always been divided between demand and supply which often leads to shared responsibilities, communication breakage, and lack of single-point accountability. As an experiment in creating an agile and entrepreneurial business unit, I have been appointed as the Head of Cooking with both demand and supply responsibilities. Hence, I focus on maximizing consumer value and delivering profitability for the category through innovation and digital transition. This allows me to address regional consumer needs, and deliver solutions that are demanded by consumers in Asia Pacific. As Business Unit head, I have the single point responsibility for profitability, allowing me to leverage local demand innovations as well as localized supply synergies and solutions. -
Corporate Cultural Transformation LeaderBsh Home Appliances Group Jul 2017 - Dec 2019Munich, GermanyMember of Specialist Team reporting directly to the global CEO, responsible for Cultural Transformation in the company. Responsible to align company culture with corporate values, in support of the transformation of Leadership, Structures and Processes towards a more agile organization. Work closely with the Board as well as Senior Leadership to define the desired state of company culture, and create a roadmap for implementation of the required changes. While being part of the global governance team for culture transformation, I also have specific regional implementation responsibility. From July 2017 to June 2019, I was responsible for the region TMEA-CIS which incorporates Turkey, Middle East, Africa and the former CIS countries including Russia. From July 2019, I took on the regional responsibility for the region North America. -
Head Of Portfolio, Innovation And Digital Transition - Region Asia-PacificBsh Home Appliances Group Jun 2014 - Jun 2017SingaporeLeading the company's effort to a more Consumer Centric approach in the Asia-Pacific region. Using Market Intelligence and Consumer Insights to create a Consumer focused portfolio of products for markets as diverse as India, Indonesia, Thailand, Singapore, Australia, New Zealand. Also responsible for more future-driven innovation both with regard to new technologies, as well as new business solutions. Increased focus on emerging markets innovation, and frugal manufacturing, in order to deliver relevant products for the markets at the right price. Also responsible for developing a design-thinking approach, driven by UX methodologies to be adopted across categories and functions within the Asia-Pacific Region. Head of the Digital Transition team, responsible for creating a suitable atmosphere (including systems and processes) to deliver connected appliances in the future. -
Marketing And Strategy ConsultantIndependent Consultant (Self Employed) Apr 2013 - May 2014Mumbai Area, IndiaHelped Clients with specific Strategic Marketing Projects.List of Clients: Lowe India, ACK Media
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Vice President - Circulation, The AmericasThe Economist Aug 2009 - Dec 2012New York, NyCirculation Head for the Americas, with topline and bottomline responsibility for circulation marketing, customer service, distribution and production. Largest revenue earner for the group. -
Director - CirculationThe Economist Jul 2008 - Aug 2009Mumbai, IndiaTasked with growing Circulation in a relatively untapped geography for The Economist. -
PresidentLintas Personal Apr 2003 - Jun 2008Mumbai, IndiaCommecial Head for the Direct Marketing Consulting arm of Lintas India.
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Vice President & Branch HeadCapital Images Public Relations Nov 2001 - Mar 2003Mumbai, IndiaHeaded the largest office of a boutique Public Relations firm, with a focus on clients in the Financial Services sector.
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Head Of International SalesMak Television Feb 2000 - Nov 2001Mumbai, IndiaEntrepreneurial foray into the world of television and media
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Account ExecutiveRmg Connect Aug 1998 - Feb 2000Mumbai, IndiaManaged Direct Marketing activities for clients such as Standard Chartered Bank, Air India and Prudential ICICI Asset Management.
Deepak Shah Skills
Frequently Asked Questions about Deepak Shah
What company does Deepak Shah work for?
Deepak Shah works for Bsh Home Appliances
What is Deepak Shah's role at the current company?
Deepak Shah's current role is Head of Strategy - BSH GB & IE.
What is Deepak Shah's email address?
Deepak Shah's email address is de****@****ist.com
What is Deepak Shah's direct phone number?
Deepak Shah's direct phone number is +65650*****
What skills is Deepak Shah known for?
Deepak Shah has skills like Marketing, Direct Marketing, Digital Marketing, Crm, Strategy, Publishing, Digital Strategy, Public Relations, Marketing Management, Integrated Marketing, Digital Media, Marketing Strategy.
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Deepak Shah
Managing Director At B D Technical Polymer LimitedGreater Northampton Area, United Kingdom2dshah.freeserve.co.uk, bdtechnicalpolymer.co.uk -
Deepak Shah
London Area, United Kingdom
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