It was a journey that began in 2020 when I discovered my passion for education during the COVID-19 pandemic. I've continued to pursue it ever since. I have been fortunate to have shared my knowledge and experience with 600+ industry professionals and student managers.

- Devised a new product road-map for instant online booking of OYO workspaces.- Strategised and executed product re-launch campaign across digital and online mediums with a two fold objective: New Customer Acquisition and Increase product adoption among existing customers. - Analyzed market trends and consumer behavior to identify new segments of customers – freelancers, SMBs and short-term employees (Contractual/interns).- Re-designed the communication strategy for each segment for personalized experience on the landing page, paid channels and organic mediums.- Enabled and trained the national and regional sales teams in positioning the product for new and existing segments.- Established new channels of product listing for incremental influx of leads – Affiliate Channels and Marketplaces.- Optimized the user journey funnel by analyzing the user drop factors on each page.- Ideated and executed new sales operation strategies including product bundling, R&R schemes and sales incentives.

Conceptualized and launched new services for OYO Workspaces clientele to increase average per seat revenue and elevate overall customer experience.Conducted primary research experiments and analyzed new services requirements that can be offered to internal clients.Spearheaded partnerships to create sustainable revenue stream provide the clients with the best in class offerings.Developed a Go-to-Market strategy to increase visibility and conversion of the newly launched services through Email marketing, Tele-calling, On-ground BTL activities etc.Initiated and executed PAN India project to launch and provide ‘Life Insurance Service’ for 10,500 OYO Life residents.

Role: Spearheaded Solar Consumer Durables for India market as Category (Product) Manager Key Responsibilities:Responsible for end-to-end New Product Development (Stage Gate Process) and flagship category profitability.Conducted Segmentation Research with IMRB across major markets: UP, Bihar, Gujarat and Karnataka.Created MRD and Use Cases to understand the consumer buying and usage pattern based on the research insights.Conducted multiple on-ground demand generation activities - Nukkad, Cantor, Local language videos, facebook campaigns and also made sustainable partnerships with Micro-Finance partner - Bharat Finance to ensure primary and tertiary sales.Worked with the World Bank India team and led the marketing campaign for d.light during the Cyclone Fani tragedy.Worked closely with the procurement team and the quality team to build India sourcing capability and reduce COGS.Introduced a new sales channel by partnering with IVDP – Women self help organization.Initiated Train the trainer program to enable the L&D team about new product features and launches.Achievements:INR 1.4 Cr revenue generated within 2 months with the launch of new Solar torches range – Kisan Torch.30% reduction in product procurement costs by identifying low cost and high quality indigenous procurement options.Worked closely with the procurement and the quality team to further build India sourcing capability and reduce COGS.

Role: Managed Times OOH - Traditional business for the South India market as Product Manager Key Responsibilities:Business Topline, Market Share and Brand Base: Registered 100.8% achievement against the Revenue Target (YTD Dec’18)•Focused on filling the gaps by specifically targeting important (yet untapped) sectors – Ecommerce, FMCG and Retail.•Achieved 100.8% of the Revenue Target – YTD Dec’18 (Expected FY2018-19 closure: 112% against the annual target).•Constantly monitored and sustained the leadership position in Bengaluru with 59% Market Share.•Increased Brand base from 160 to 258 with maximum 45% brands (Revenue-wise) from E-Commerce, FMCG and Retail.Target Oriented Packages (Ready-Made Bundles) to increase occupancy of the properties•Segmented the portfolio assets into classes – Geographies, Landmarks, Competitor Presence, Occupancy etc.•Performed Competition Analysis and introduced the concept of selling ready-made target-oriented packages.•Evaluated the market response by introducing Youth Package and Corporate Package - These packages were well accepted.•Post-introduction of these packages the occupancy of the assets has increased from 42% to 51%.

Role: Spearheaded Pigeon Cookware Category business - FMCD (approx. 76 Cr.) across the country as Product ManagerKey Responsibilities:Category Profitability: Registered 103.5% achievement against the Revenue Target with 26% Gross Margin (FY 2017-18)New Product Developments - Part of Retail StrategyIntroduced “Pigeon Essentials” cookware range (exclusive to Flipkart) to cater to the rising demand on the E-Commerce channel. Regularly monitored the customer reviews on the platform and initiated immediate improvements in the product. Channel contribution of E-Commerce grew from 7% to 20% in FY 2017-18 vis-à-vis the previous year.Demand Generation – Online and Offline ChannelsDiligently improved the presence and rank of the Pigeon Cookware search results on both Amazon and Flipkart through regular SEO activities like Improving the content on the Information Brochure and Adding the Brand Story Page.Worked with the Key Account team and initiated Paid Marketing on Flipkart for the Cookware Range to boost up the Pigeon GMV on Flipkart, thus, resulting in Pigeon being the highest selling cookware brand (in terms of the number of Units Sold) on Flipkart during the Big Billion Day thereby surpassing Prestige and Hawkins for the first time.