Deepak Kumar Email & Phone Number

Gurugram, Haryana, India

Gurugram, Haryana, India

Gurgaon

- Account Renewals- Net Promoter Score (NPS)- Product Adoptions & Penetration- P&L Management- People Management- Customer Retention

Gurgaon, Haryana, India

Gurgaon, India

Led Marketing Division for India operations. Responsible for Retail Marketing & Activation, Digital Marketing, Strategic Alliance & Tie-up and CRM.

Doha, Qatar

• Achievements
• Net customer acquisition to loyalty program base of more than 3,75,000 members
• Growth in sales from loyalty program by 16.3%, Revenue from loyalty Qr. 564 Mn
• Increased sales contribution from loyalty program 68% of revenue Brand Marketing
• Planning and executing annual marketing plan with concurrence to head office and ensuring optimum utilization of budget.
• Responsible for handling the yearly budget of more than Qr. 50 Mn for promotional activities.

Gurgaon, India

• Brand Marketing
• Coordinate & ensure execution of ATL activities with circles
• Planning & development of various POS elements for retail visibility
• Devising the On-ground activities which increase the TOMA for brand
• Budget tracking and ensuring optimum use fund for retail and promotional purposes
• Responsible for planning & executing On-Ground activations and handling BTL agencies

Mumbai Area, India

-Launched New Category – DVD Rental under PLANET M Brand-Developed and implemented promotional plans that bring excitement & incremental sales -Planning and executing the category specific marketing campaigns & activations-Worked closely with the Retail Operations Area Managers to fully implement Category Management System and Space Management System in.

Mumbai Area, India

-Ensure adherence to brand guidelines-Competition tracking on media campaigns-Vendor management for marketing material/POS creative works-Understanding product requirement & providing relevant solutions-Coordinating with the circle marketing team on execution of monthly marketing plans-Interacting with the creative agency(Ambience Publicis) for developing.

Mumbai Area, India

Brand Transition – Planet M-Part of a team responsible for the Brand Transition of Planet M from being a Music Retailer to Mobile Retailer-Suggested Brand Development & Communication Strategy-Suggested innovative propositions for In-house Merchandising -Coordinate with various departments to undertake developmental activities in expansion of Retail chain &.

Bengaluru, Karnataka, India

• Studying the ERP Software Market for Apparel Industry in THAILAND
• Led an 8-member team responsible for generating leads (Tirupur)
• To analyse the “Company Status Forms” and identifying the potential customers
• Recommended the Penetration strategies for International Business Development based on the best practices in the industry

Advance Data Analytics For Marketing Decisions, Marketing Research

Activities and Societies: Ability to use tools like R, Minitab, RapidMiner, Microsoft Excel Miner and Cluster Analysis, Regressions.

Marketing

- Brand Positioning - Customer Centricity - Go to Market Strategies

Mba, Marketing

PGDM-Marketing

Masters, Economics

Bachelor Degree, Commerce

S.S.C, Commerce

Activities and Societies: • Represented Delhi Region in NATIONAL SERVICE SCHEME programme organized by the Kendriya Vidyalaya Sangathan.

Education record

Education record