- Account Renewals- Net Promoter Score (NPS)- Product Adoptions & Penetration- P&L Management- People Management- Customer Retention

Led Marketing Division for India operations. Responsible for Retail Marketing & Activation, Digital Marketing, Strategic Alliance & Tie-up and CRM.

Achievements• Net customer acquisition to loyalty program base of more than 3,75,000 members • Growth in sales from loyalty program by 16.3%, Revenue from loyalty Qr. 564 Mn• Increased sales contribution from loyalty program 68% of revenue Brand Marketing• Planning and executing annual marketing plan with concurrence to head office and ensuring optimum utilization of budget.• Responsible for handling the yearly budget of more than Qr. 50 Mn for promotional activities.• Conceptualization of new store & Mall launch to create maximum awareness• Responsible for BTL & Mobile marketing (SMS,MMS, Mobile App, QR Code) for group brands• Develops and monitors the implementation of advertisement and publicity awareness campaigns Loyalty Marketing - Shukran• Responsible for the CRM, Promotions, Brand development & corporate In-house Communications • Led 11 member team to manage the loyalty program and achieve the set goals• Managing the Shukran loyalty program for Qatar.• Plan, manage, coordinate and execute all existing and planned social media initiatives • Analysing and understanding the customer behaviour and shopping patterns, targeting the offers and promotions to segments • Devising cross sell, up-sell and cross brand promotions and offers for brands for retention• Tie-up with another brand to offer value adds to the loyalty members• Planning and executing the customer acquisition led programs in order to increase the loyalty member contribution in sales

Brand Marketing•Coordinate & ensure execution of ATL activities with circles•Planning & development of various POS elements for retail visibility•Devising the On-ground activities which increase the TOMA for brand•Budget tracking and ensuring optimum use fund for retail and promotional purposes•Responsible for planning & executing On-Ground activations and handling BTL agencies•Ensuring and conceptualizing the brand promotion campaigns and implementing at circle level•Competition tracking of TV & Print Media and sharing the same with CXO’s and Marketing teams•Planning the yearly/monthly marketing calendar, Implementation & Analysis of national marketing campaignsNew Product Development - Value Added Service (VAS)-National Campaign Management towards better conversions & operational excellence.-Responsible towards New Product Development and launch.-Managing National Value Added Services marketing calendar.-Identify & launch the new product on SMS, WAP, IVR and USSD platform -Responsible for top-line for New products and managing the product life cycle-Identifying the dynamic product price point as per market dynamics

-Launched New Category – DVD Rental under PLANET M Brand-Developed and implemented promotional plans that bring excitement & incremental sales -Planning and executing the category specific marketing campaigns & activations-Worked closely with the Retail Operations Area Managers to fully implement Category Management System and Space Management System in the Stores-Responsible to optimize Sales to achieve planned targets through Inventory Control & Mgmt done with the help of Weekly Sales Monitoring & Analysis -Preparing Business Plan & financial projection -Liaison with movie production house on licensing & commercial terms-Innovative & competitive pricing strategy that delivers value to customers-Regularly reviewing performance indicators with sales & Quick Replenishment -Managing monthly financial reports, including tracking of marketing budget expenditures-Developed & implemented placement and planogram strategies that improve category turnover and positively influence customer shopping behavior

-Ensure adherence to brand guidelines-Competition tracking on media campaigns-Vendor management for marketing material/POS creative works-Understanding product requirement & providing relevant solutions-Coordinating with the circle marketing team on execution of monthly marketing plans-Interacting with the creative agency(Ambience Publicis) for developing day-to-day briefs

Brand Transition – Planet M-Part of a team responsible for the Brand Transition of Planet M from being a Music Retailer to Mobile Retailer-Suggested Brand Development & Communication Strategy-Suggested innovative propositions for In-house Merchandising -Coordinate with various departments to undertake developmental activities in expansion of Retail chain & subsequently launches

•Studying the ERP Software Market for Apparel Industry in THAILAND•Led an 8-member team responsible for generating leads (Tirupur)•To analyse the “Company Status Forms” and identifying the potential customers •Recommended the Penetration strategies for International Business Development based on the best practices in the industry