Deepak Kumar Mitra Email & Phone Number

Ahmedabad, GJ, IN

Mumbai, Maharashtra, IN

Manage Etira business for Polycab

Mumbai, Maharashtra, IN

1. Business turn around- making low market share states and transforming business to make it high market share, through structural (Retail Distribution enhancement) and operational improvements (Manpower efficiency).2. Sales excellence to bring improvement in Sales and distribution process of company.

Mumbai, Maharashtra, IN

Set up new business for emerging markets through creating1. Starting New GTM, through setting retail distribution for small town markets below 2 lakh Population towns2. Creating substantial business through new retail distribution and enhancing market share in small town semi urban markets

IN

-Heading Rural business of Crompton Greaves Consumer Electrical Ltd for all India operation- Set up the entire structure of rural business for traditional (Trade) and non traditional channel ( MFI / CSC etc)-Created market pull through, putting rural marketing enablers- Implemented process improvement tools like DMS / Sales force automation etc

Shinagawa, Tokyo, JP

- Working as P&L owner for SATO (Safe Toilet) as social business of Lixil Water Technology and looking after South Asia region including Bangladesh / Myanmar / Nepal / Bhutan etc.- Created structure and implemented SATO business in Lixil India.- As a new product introduced SATO in 8 states of India and manage sales of it.- Did a rural marketing activation.

Gurgaon, Haryana, IN

- Responsible for overall business (P&L) coming out of Rural Business of USHA.- Starting up the entire operation with appointment of more than 100 Integrated Rural Distributors and getting business of > 100 CR of business through RBD in first year of operation.- Responsible for channel performance, through handling channel partners across India.

Amsterdam, Noord-Holland, NL

- Responsible for overall business ( Top line) coming out of Small towns and Rural markets for Philips India Lighting Division.- Responsible for rural and semi urban launches of product across region.- Enhance productivity through manpower optimization and modernization the trade channel.

Amsterdam, Noord-Holland, NL

• Gear the activities to screen ideas, conduct feasibility studies & initiate new products development process with developing and approval of proper business plan in place.
• Pioneer in articulating Value Proposition House (VPH) for the product to generate specifications.
• Devise effective strategies for new business development in lighting under various categories.
• Judiciously handle technology team to develop product/solutions for specific customers.
• Accountable to create Business plan, Value Proposition House (VPH) and set pilot for the new and emerging technologies.
• Lead new business with P&L responsibility.

Amsterdam, Noord-Holland, NL

• Distinction of developing and managing new category of products with complete ownership of top and bottom line (P&L)
• Develop marketing plan for the category,
• Deploy AOP (Annual Operation Plan) for sales achievements by the sales team.
• Conduct complete business review and prepare detailed strategic plan setting out options and future growth potential for the business.
• Strive to put across the brand message effectively by planning & carrying out the right brand communiqué. Thinking up & putting into practice innovative business strategies to improve the product awareness and ensure.
• Recommend and implement new research tool, which provide more accurate information than current methods and let to increased sales.

Amsterdam, Noord-Holland, NL

• New Business Development at the Bottom of Pyramid MarketSpecifically:
• Proactively contribute in executing exploratory research to find out rural customer need and translated them to product form.
• Meticulously handle alternate channels for product sales like organized rural retail and micro finance channels.
• Play pivotal role in establishing similar replication of project in Sub Saharan Africa Region like Ghana and Kenya.
• Credit for the efforts & appreciate in the documentary in European Television alongside Prof. C.K. Prahallad (www.youtube.com/watch?v=ew2zQnUh_uw).

New York, New York, US

• Associated closely in devising policy and program framework related to Social Communication for Rajiv Gandhi National Drinking Water Mission (RGNDWM), Govt. of India.
• Instrumental in developing communication strategy which is followed in RGNDWM and implemented across all states in India.
• Coordinated market research activities for analysing user behaviour, and process of adoption of new technology.
• Accountable for identification of proper marketing tool to enhance penetration.

Noida, Uttar Pradesh, IN

• As Area Manager
• Managed team of 6 TSO to deliver sales no for major contraceptive brand. Interfaced & coordinated with Stockiest network in the states and effectively grew them 20% Y2Y.
• Carried out product launches, managed sales promotion, retail activation, new stockiest appointment activities to drive sales and achieve top line of the company.As Project Coordinator
• Drove the efforts to create alternative channels like Anganwadi workers/independent entrepreneurs who delivered the products to the rural area.
• Led strategic plan development, recommend/provided sales staffing strategies, strengthened accounting/reporting, improved morale and communications, and created all new sales collateral.
• Gained invaluable experience in the rural communication / brand building in MP and Chattisgarh.

Lucknow, Uttar Pradesh, IN

Worked as a marketing executive to promote IKAT handloom cluster under Swiss Development Corporation (SDC) funded project for weavers. Under the project- Created local brand called Bandha Vichitra for products created by lower caste weavers- Provided technical training and market support activities through participating in mela and other forum for the.

Master Of Management, General Management

Pgdfm, Specialization: Rural Marketing

Bachelor Of Engineering, Mining Engineering