Deepak Kumar Mitra

Deepak Kumar Mitra Email and Phone Number

Sr Vice President - Etira Business @ Praneetha EcoCables
Ahmedabad, GJ, IN
Deepak Kumar Mitra's Location
Mumbai, Maharashtra, India, India
Deepak Kumar Mitra's Contact Details

Deepak Kumar Mitra personal email

About Deepak Kumar Mitra

- A positive, outgoing Deepak has more than 20 years rich experience in Retail Distribution through performing well under pressure and has the ability to convert unstructured situation to become profitable for the company. He is values driven, commercially astute and entrepreneurial in nature. - Deepak has an understanding of how the retail distribution in Indian market functions and the best possible approach to capture these markets. He is not only strategic thinker, but implemented the strategy through rigorous implementation on ground in various company. - Deepak has rich experience in Retail Distribution / Consumer Marketing / New Business Establishment. As an industry leader, as been into various panel discussions and recognised by industry as a top leader of the fraternity. https://www.asiaretailcongress.com/rural_marketing/Award.html • Deepak has earned Master of Management degree (1 yr Management Program) from Asian Institute of Management (AIM), Manila, Philippines which has enhanced his leadership skills to handle top management roles along with his Rural Marketing exposure through Indian Institute of Forest Management (IIFM) Bhopal.- Deepak has handled a large teams and possess a reputation for respecting individuals and motivating them to exceed their own expectations and have a collaborative work style to deliver results.

Deepak Kumar Mitra's Current Company Details
Praneetha EcoCables

Praneetha Ecocables

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Sr Vice President - Etira Business
Ahmedabad, GJ, IN
Deepak Kumar Mitra Work Experience Details
  • Praneetha Ecocables
    Praneetha Ecocables
    Ahmedabad, Gj, In
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  • Polycab India Limited
    Sr Vice President ( Etira Business)
    Polycab India Limited Apr 2024 - Present
    Mumbai, Maharashtra, In
    Manage Etira business for Polycab
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  • Polycab India Limited
    Sr.Vice President - Business Turnaround And Sales Excellence
    Polycab India Limited Apr 2023 - Mar 2024
    Mumbai, Maharashtra, In
    1. Business turn around- making low market share states and transforming business to make it high market share, through structural (Retail Distribution enhancement) and operational improvements (Manpower efficiency).2. Sales excellence to bring improvement in Sales and distribution process of company.
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  • Polycab India Limited
    Vice President- Emerging India Business
    Polycab India Limited Jan 2022 - Mar 2023
    Mumbai, Maharashtra, In
    Set up new business for emerging markets through creating1. Starting New GTM, through setting retail distribution for small town markets below 2 lakh Population towns2. Creating substantial business through new retail distribution and enhancing market share in small town semi urban markets
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  • Crompton Greaves Consumer Electricals Limited
    Head Rural Business
    Crompton Greaves Consumer Electricals Limited Nov 2018 - Dec 2021
    In
    -Heading Rural business of Crompton Greaves Consumer Electrical Ltd for all India operation- Set up the entire structure of rural business for traditional (Trade) and non traditional channel ( MFI / CSC etc)-Created market pull through, putting rural marketing enablers- Implemented process improvement tools like DMS / Sales force automation etc
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  • Lixil
    Associate Director - Sato Business
    Lixil Jul 2017 - Oct 2018
    Shinagawa, Tokyo, Jp
    - Working as P&L owner for SATO (Safe Toilet) as social business of Lixil Water Technology and looking after South Asia region including Bangladesh / Myanmar / Nepal / Bhutan etc.- Created structure and implemented SATO business in Lixil India.- As a new product introduced SATO in 8 states of India and manage sales of it.- Did a rural marketing activation on safe sanitation to pull up the concept among consumers,
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  • Usha International
    General Manager
    Usha International Nov 2015 - Jun 2017
    Gurgaon, Haryana, In
    - Responsible for overall business (P&L) coming out of Rural Business of USHA.- Starting up the entire operation with appointment of more than 100 Integrated Rural Distributors and getting business of > 100 CR of business through RBD in first year of operation.- Responsible for channel performance, through handling channel partners across India, carrying out various channel activation activities including, van activation, Retail promotion etc.- Responsible for creating rural branded stores – USHA JOY for creating brand awareness and sales.- Enhance productivity through manpower optimization of sales force.
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  • Philips
    Nsm - Semi Urban Trade Channel
    Philips Jun 2014 - Oct 2015
    Amsterdam, Noord-Holland, Nl
    - Responsible for overall business ( Top line) coming out of Small towns and Rural markets for Philips India Lighting Division.- Responsible for rural and semi urban launches of product across region.- Enhance productivity through manpower optimization and modernization the trade channel.
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  • Philips
    Sr Businesses Manager (Innovation And Strategy)- Group Innovation
    Philips Jun 2011 - May 2014
    Amsterdam, Noord-Holland, Nl
    • Gear the activities to screen ideas, conduct feasibility studies & initiate new products development process with developing and approval of proper business plan in place. • Pioneer in articulating Value Proposition House (VPH) for the product to generate specifications.• Devise effective strategies for new business development in lighting under various categories.• Judiciously handle technology team to develop product/solutions for specific customers.• Accountable to create Business plan, Value Proposition House (VPH) and set pilot for the new and emerging technologies. • Lead new business with P&L responsibility.
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  • Philips
    Product Marketing Manager- Consumer Lighting Bu
    Philips May 2008 - Jun 2010
    Amsterdam, Noord-Holland, Nl
    • Distinction of developing and managing new category of products with complete ownership of top and bottom line (P&L)• Develop marketing plan for the category, • Deploy AOP (Annual Operation Plan) for sales achievements by the sales team.• Conduct complete business review and prepare detailed strategic plan setting out options and future growth potential for the business.• Strive to put across the brand message effectively by planning & carrying out the right brand communiqué. Thinking up & putting into practice innovative business strategies to improve the product awareness and ensure enhanced brand visibility• Recommend and implement new research tool, which provide more accurate information than current methods and let to increased sales.• Conduct ‘SWOT’ analysis and utilized findings for designing customized strategies to enhance customer services.• Introduce the concept of MIS reporting to update the Management on regular basis. • Organize various training sessions for the team to enhance their performance.
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  • Philips
    Project Manager, Nsbi (New Sustainable Business Initiative) India
    Philips Sep 2005 - Apr 2008
    Amsterdam, Noord-Holland, Nl
    New Business Development at the Bottom of Pyramid MarketSpecifically:• Proactively contribute in executing exploratory research to find out rural customer need and translated them to product form.• Meticulously handle alternate channels for product sales like organized rural retail and micro finance channels.• Play pivotal role in establishing similar replication of project in Sub Saharan Africa Region like Ghana and Kenya. • Credit for the efforts & appreciate in the documentary in European Television alongside Prof. C.K. Prahallad (www.youtube.com/watch?v=ew2zQnUh_uw).
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  • Unicef
    Communication Consultatnt
    Unicef Sep 2004 - Aug 2005
    New York, New York, Us
    • Associated closely in devising policy and program framework related to Social Communication for Rajiv Gandhi National Drinking Water Mission (RGNDWM), Govt. of India.• Instrumental in developing communication strategy which is followed in RGNDWM and implemented across all states in India. • Coordinated market research activities for analysing user behaviour, and process of adoption of new technology.• Accountable for identification of proper marketing tool to enhance penetration.
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  • Hindustan Latex Family Planning Promotion Trust (Hlfppt)
    Area Sales Manager
    Hindustan Latex Family Planning Promotion Trust (Hlfppt) Jan 2003 - Aug 2004
    Noida, Uttar Pradesh, In
    As Area Manager• Managed team of 6 TSO to deliver sales no for major contraceptive brand. Interfaced & coordinated with Stockiest network in the states and effectively grew them 20% Y2Y.• Carried out product launches, managed sales promotion, retail activation, new stockiest appointment activities to drive sales and achieve top line of the company.As Project Coordinator• Drove the efforts to create alternative channels like Anganwadi workers/independent entrepreneurs who delivered the products to the rural area.• Led strategic plan development, recommend/provided sales staffing strategies, strengthened accounting/reporting, improved morale and communications, and created all new sales collateral.• Gained invaluable experience in the rural communication / brand building in MP and Chattisgarh.• Drove initiatives in managing End-to-End Process of Promotion, Brand Awareness, Sales and Deal Closure.
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  • Grameen Development Services
    Project Executive ( Marketing)
    Grameen Development Services Apr 2002 - Dec 2002
    Lucknow, Uttar Pradesh, In
    Worked as a marketing executive to promote IKAT handloom cluster under Swiss Development Corporation (SDC) funded project for weavers. Under the project- Created local brand called Bandha Vichitra for products created by lower caste weavers- Provided technical training and market support activities through participating in mela and other forum for the weavers
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Deepak Kumar Mitra Skills

Business Strategy Strategy Product Management Market Research Business Development Management Product Marketing New Business Development Team Management Program Management Product Development Marketing Analysis Project Management Start Ups Market Planning Strategic Planning Competitive Analysis Entrepreneurship Rural Marketing Marketing Strategy Market Intelligence Market Penetration Cross Functional Team Leadership Base Of The Pyramid Business Planning Leadership Brand Management Sales Marketing Management Market Analysis Customer Relationship Management

Deepak Kumar Mitra Education Details

  • Asian Institute Of Management
    Asian Institute Of Management
    General Management
  • Indian Institute Of Forest Management
    Indian Institute Of Forest Management
    Specialization: Rural Marketing
  • Government College Of Engineering, Keonjhar
    Government College Of Engineering, Keonjhar
    Mining Engineering

Frequently Asked Questions about Deepak Kumar Mitra

What company does Deepak Kumar Mitra work for?

Deepak Kumar Mitra works for Praneetha Ecocables

What is Deepak Kumar Mitra's role at the current company?

Deepak Kumar Mitra's current role is Sr Vice President - Etira Business.

What is Deepak Kumar Mitra's email address?

Deepak Kumar Mitra's email address is dm****@****sha.com

What schools did Deepak Kumar Mitra attend?

Deepak Kumar Mitra attended Asian Institute Of Management, Indian Institute Of Forest Management, Government College Of Engineering, Keonjhar.

What are some of Deepak Kumar Mitra's interests?

Deepak Kumar Mitra has interest in Social Services, Innovation And Business Start Up, Emerging Markets, Environment, Bottom Of Pyramid, Science And Technology, Category Handling.

What skills is Deepak Kumar Mitra known for?

Deepak Kumar Mitra has skills like Business Strategy, Strategy, Product Management, Market Research, Business Development, Management, Product Marketing, New Business Development, Team Management, Program Management, Product Development, Marketing.

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