Building Masu

OfBusiness is a fintech startup and tech-enabled platform, facilitating raw material procurement and credit for SMEs and operating a B2B marketplace. In my role, I focused on developing pricing engines, credit assessment tools, B2B marketplace and led key product strategy and roadmap initiatives, significantly enhancing user engagement and operational efficiency.1. Conducted User Research and Usability Studies to inform the UI/UX design of our mobile app, resulting in a 15% rise in user acquisition and a 10% increase in revenue.2. Implemented AB Testing for key features within the mobile app, leading to data-driven enhancements that boosted Key Performance Metrics such as user retention and engagement.3. Built a Pricing Engine to control 300+ product prices, resulting in a 10% increase in revenue and customer satisfaction.4. Conceptualized and launched an AI-powered chat assistant using ChatGPT APIs, integrated with daily-updated industry data to tailor responses to customer needs, significantly enhancing customer engagement and support queries by 35%..5. Conceived and devised a Credit Assessment Tool aiding the credit-underwriting team, and utilized Machine Learning algorithms for enhancing predictive accuracy and customer satisfaction.6. Implemented a cellular tower-based location tracking system through end-to-end product management, leveraging AB testing and user research, boosting metrics like average daily time spent by 10%7. Restructured e-commerce product catalogue to effectively organize 100K+ SKUs, complemented by optimized on-page SEO for product pages, driving 15% surge in organic traffic through enhanced content discoverability.8. Directed the Key Performance Metrics (KPI) Dashboards, leading to improved executive decision-making.9. Trained a Machine Learning model for content categorization to drive product operational efficiency and to enhance recommendation algorithm accuracy.

1. Drove a 3-fold revenue increase in the key region from 23 to 75 crores within 10 months, leading the largest regional expansion in the Steel category.2. Managed and mentored a 20-member team across Customer Acquisition, Business Development, Vendor Management, and Operations in North and East regions. 3. Recognized for exceptional performance by achieving 196% of the monthly sales target, winning the OPL - 2021 (Jan Edition) award.

L&T Realty, a real estate arm of Larsen & Toubro, specializes in large-scale residential, commercial, and mixed-use developments. My tenure as Assistant Manager involved driving business development for commercial divisions, organizing major networking events, and implementing strategic marketing and product offerings, resulting in substantial revenue growth and customer engagement.1. Drove business development for L&T Seawoods' commercial division, generating ~50 crores from 8 deals in 20 months.2. Organized Channel Partner events, bolstering sales network with 500+ companies, 150+ clients, and 400+ Channel Partners.3. Collaborated with local real estate broker associations, significantly boosting customer footfall by 50% at the project experience centre, directly impacting client engagement and interest.4. Masterminded market research and demographic analysis, shaping nuanced product marketing strategies that elevated qualified leads by 30% and amplified social media presence by 40%.5. Engineered collaborative marketing campaigns with external agencies, fusing sophisticated content strategies and SEO to escalate cross-channel engagement by 25% and fortify lead generation by 20%.6. Developed tailored product offerings for tenants and investors informed by market research outcomes, collaborating with vendors to enhance lead conversion rates by 25%.

"AllSchool," my entrepreneurial venture, was conceived as a cutting-edge digital platform designed to connect students from premier engineering and MBA colleges. The vision was to create a vibrant community where students could share events, collaborate on live projects, and exchange knowledge. The platform aimed to bridge educational gaps by enabling students from various backgrounds to learn from the activities and experiences of their peers at top institutions, fostering a more inclusive and enriched learning environment.1. Conceptualized and led the "AllSchool" project, a digital platform connecting students from premier engineering and MBA colleges, enabling the sharing of events and collaboration on live projects.2. Orchestrated market research and product discovery, engaging with 30+ students from 11 institutes to identify core user needs and educational gaps.3. Managed a team of 5 freelance developers over 15 months, honing skills in product management, team coordination, and remote workforce management.4. Successfully pitched "AllSchool" at the Think Raipur initiative, securing a top 15 spot among 6000+ entries, demonstrating entrepreneurial flair and strategic product positioning.5. Fostered relationships with potential investors and stakeholders, effectively communicating the product vision and securing mentoring and support for further development.6. Directed product strategy for "AllSchool", merging market research and competitive analysis to align platform features with market demands and educational trends, ensuring a unique and relevant product offering.7. Employed Lean methodology to design and develop the MVP for "AllSchool", focusing on interactive learning and institute collaboration.

Shiksha.com is a prominent education portal, provides resources and guidance for higher education and career choices. During my internship as a Product Manager, my primary responsibilities included enhancing product features, improving user engagement, and implementing feedback mechanisms. I contributed to the development of customer-centric solutions and strategic improvements in platform functionalities.1. Revitalised Shiksha.com's Ask n Answer (AnA) feature for Study Abroad, enhancing user engagement and information exchange on the platform.2. Proposed and outlined innovative features for the app to enrich user profiles, focusing on improved user experience and comprehensive profile data.3. Developed Standard Operating Procedures (SOPs) to enhance the customer feedback loop, enabling deeper customer insights and responsive platform improvements.4. Recommended architectural enhancements for the A&A query recommendation algorithm, boosting recommendation accuracy and platform relevance.

Metacube Software is a leader in software product development, catering to a wide spectrum of domains including CRM, e-commerce, and analytics. As Lead Product Engineer, my focus was on leading product development initiatives, improving user experience, and managing technical teams. I played a critical role in streamlining product processes and driving enhancements in application performance and user interface design.1. Spearheaded the launch of a hybrid mobile app, employing User Research to tailor features to Customer Needs, which increased MAU by 22% and Average Daily Usage Time by 10 min. 2. Led Market Analysis and customer needs assessment efforts to identify Edtech market trends, informing Go to Market (GTM) strategies for new features that enhanced learning experiences.3. Drove data-driven decision-making, leading UI/UX redesign and server optimization, attaining a 35% increase in product performance metrics like user session duration and a 20% boost in customer satisfaction KPIs.4. Initiated performance improvements by analyzing high-traffic features with AngularJS and Java, optimizing server time for a 40% increase in performance and a 20% decrease in server costs.