Leading Marketing Strategy, Branding and Communication for TCS's Life Sciences Business - one of the fastest growing business at TCS. Responsible for the overall marketing function and enablers including Brand Positioning, Analyst Relations, Thought Leadership, Event Management, Account Based Marketing for marquee relationships, Product and Services Marketing, Sales Enablement, Digital and Integrated Campaigns - for the business. Instrumental in curating an “Innovation & Platform driven Growth and Transformation Positioning” for the business driving #1 positioning with analysts, customer accolades and launching numerous thought leadership initiatives. As an additional charge - responsible for conceptualization & execution of multiple strategic initiatives at TCS - such as Account Based Marketing Annual Planning Concepts & Governance - Ops for the Industry Marketing Group at TCS.

I help clients to understand the need of Blockchain in their current "As Is" process and migrate to "To be "Blockchain state. I specialize in conceptualizing use cases for Marketing & Sales, Supply Chain and collaborating with multiple stakeholders such as Regulatory body, Drug Manufacturers, Wholesalers, Distributors and Retailers.

I help Healthcare clients (Pharmaceuticals, Medical Device, Payors, Providers and Hospitals) to solve business problem and achieve desired outcomes.

I am Panelist for global conferences bringing insights on various commercial topics for Multi National Pharmaceutical companies. I have been able to add value and steer the conferences to logical outcome which in-turn helped clients in developing an understanding and take key decisions

I am working as Global Forecasting Manger for Entresto. I have conceptualized and created Global, Regional and CPO level patient based Forecast for the brand for two sub indications under Chronic Heart Failure i.e HFrEF and HFpEF.My day to day work includes working on various commercial aspects such as Market potential assessment to quantify untapped potential opportunity, Launch & Indication sequencing,Competitor bench marking,Steering primary research to generate insights and multiple analysis on Attributes, Analogues,Persistency & Compliance, Pricing & Market accessI have helped Global Brand team by leading Global strategic planning process which helps in providing futuristic perspective for the brand. This was appreciated by my client and i was felicitated with an 'Above and Beyond' award.Post strat plan, I have led Long term demand capacity planning for entire Franchise which included brands like Entresto, Seralexin, ACZ & Galvus . This provided global volume forecast for entire franchise at SKU level which helped in pruning slow moving SKU and take strategic decision by investing for capacity expansion.The work was well received and presented to Franchise leadership teamI have brought ‘Outside-in-Perspective’ by closely working with cross functional teams such as Finance, Brand team, Pharma Strategy and Investor relations. This had resulted in close collaboration.and gathering robust assumptions for the Forecast.I have been actively involved in making business presentations for Entresto to Top leaders of the Industry who are:✔ Mr.Joerg Reinhardt, Chairman, Novartis✔ Andre Wyss, Head Novartis Business Services, Member Executive Committee and Country President Switzerland, Novartis✔ Patrice Matchaba, Head Global Development, Novartis✔ India CPO team which included SBU head and Brand DirectorOn top of this, I am leading Forecasting on Pipeline products by mentoring new associates & also being Panelist for global conferences

I have moved to Global role to get exposure to forecasting of Orphan disease and Oncology and handling multiple clients.I have developed LCQ forecast for Familial Chylomicronemia Syndrome (FCS-Orphan indication) and Chylomicronemia. I had to transition the ground work from ZS Associates, Germany to India from non English speaking person which was challenging. I actually learnt bit of German to communicate effectively with her.After transition, I developed holistic patient based forecast and led Global start plan to support my clients. The models were well received & appreciated by my clients. I was felicitated for the transition and making user friendly models which were holistic and yet easy to understandMy day to day work included developing understanding about therapy, develop Forecasting assumption, Analogue analysis for Pricing, Market access & uptake curves & steering primary research and generate insights to incorporate into forecastI have helped Global Brand team by leading Global strategic planning process & Integrated Product Strategy which helps in providing futuristic perspective for the brand. I have defended and challenged Forecasting assumptions with Regions and CPO to get them aligned and present one consolidated view to the top management.This was appreciated by my client and i was felicitated with an 'Above and Beyond' award.On top of this, I have supported Market opportunity assessment for Votubia in Oncology space (Tuberous Sclerosis Complex-Orphan disease).I have done focused secondary research to quantify the untapped opportunity for the brand which helped brand team to so sales force optimization for Region Europe. The project was well received and appreciated by the client. I also supported Ilaris forecast in CAPS indication

I get into the world of Forecasting (Commercial Analytics). I started to work on patient based forecast for Business development and In-licensing products (BD&L) ranging across multiple therapies such as Oncology, Nephrology and Immunology. I was part of new team which was being set up and it did come with lots of initial challengesI conceptualized and designed patient based forecast for AFQ in Fragile X syndrome and ACZ in Cardio Vascular Risk Reduction. I took the lead to help my client during strat plan process and align the assumptions with global team. This opened new door of opportunities as i then led the forecasting for generics for project on portfolio optimization for Sandoz and Service request form (SRF) based forecasting for Gilenya in Multiple SclerosisAs i started working closer with the clients, i realized that there is bag gap in understanding on US pharmaceutical market owing to its complex nature. I decided to conceptualize and create a deck on US pharma market which involved Market overview, Multiple stakeholders,Supply chain including (flow of money, rebates and drugs) and Health Insurance (including Medicare, Medicaid and Commercial). The deck was well received and appreciated by the clients. It has become a training guide and ready reference for all the existing and new team members . Following this i created similar decks for European pharma marketsSpecialties: Patient based Forecasting | Patient flow based Forecasting | Prescription based Forecasting | Generic forecasting | Portfolio Optimization | In licensing & Out licensing | US Pharma Market Expert |

I have moved to consulting from Brand management to get broader exposure of commercial aspects of Pharmaceutical/ Healthcare industry.I have helped clients by providing consulting on Sales forces sizing, Incentive compensation & launching a new Strategic Business unit (SBU) for Rural India. I was involved from conceptualization to the final project delivery . My projects were well received and appreciated by the client. I have also helped in responding to RFP's and Business developmentIn role of Knowledge Management, My day to day job included doing secondary research through syndicated databases, generating actionable insights for Consulting to clients & Vendor Management. I am capable of using Advanced google search, Adis insight, Evaluate pharma, Onesource, Nexis-lexis and Clinical trail.gov Specialties: Consulting | Business Presentation to clients | Vendor Management | Incentive Compensation | Sales force Sizing | Go to Market Strategy | Secondary Research

After completing my MBA, I chose Brand Management to get hands on experience of Industry dynamics. I was working in global headquarter of Torrent Pharma which had a turnover of approx $500 million and ranked in top 15 Pharma companies in India. I was handling portfolio of Antibiotics drugs in the biggest division named 'Prima' of the organizationAs Brand Manager I have handled brands like Droxyl, Droxyl Clav , Altipod and Zedott. The portfolio had sales of Rs 25 crore ($ 4 Million) and grew by 10% year on year. Droxyl clav, brand extension of established brand Droxyl grew at a growth of 70% YOY due to monsoon Dhamaka campaign, which was conceptualized by me . As a result, The brand became market leader is 2 years of its launch. I have supported launch of new product 'Altipod', The lowest price Cefpodoxime, in cluttered market of Cephalosporins. The launch was instant hit with 3% volume share in first month of launchI have led Customer Relationship Management (CRM) for the company through Social campaigns on Facebook, Online forums for doctor and conference management. The facebook campaign created buzz amongst the doctors with ,more than 10,000 sign ups in less than a week time. Owing to my social marketing skills, I started managing key accounts (Wholesalers,Institutions and Hospitals) for the company (key account management) where i conceptualized & executed 'Targeted strategies'by designing customised promotional campaigns to garner more business. The accounts under my leadership posted growth of 15% YOYSpecialties: Brand Management | Key account Management | Customer Relationship Management | Digital Marketing

After completing my Bachelor of Pharmacy, I have decided to get hands on experience of Production. I used to manage a team of 4 production executives and was responsible for production for Solid, Semi solid and Liquid dosage form (Tablets, Suspension, Syrups and Ointments)I was also responsible for monitoring Quality Assurance and Quality checks at regular Intervals, delivering Batch Manufacturing record (BMR) and Batch Packaging record (BPR). I was also managing clients who were getting goods manufactured through contact manufacturing. It involved getting the client requirements, setting the expectations on quality and delivering maximum yield with low or no wastage.I was part of core team to set up Current Good Manufacturing Practices which helped the entire plant to get USFDA approval.Specialties: Production | Client Management | Current Good Manufacturing practices Expert | Contract Manufacturing | Production process setting | Yield Management