Spearheaded the development and successful launch of INRIX Compass, a groundbreaking GenAI product for transportation, revolutionizing mobility intelligence solutions.Orchestrated the strategic integration of Large Language Models (LLMs) across the product suite, significantly enhancing causality analysis, prediction accuracy, and adaptability in diverse mobility scenarios.Led the implementation of robust data governance policies and ethical AI practices, ensuring compliance with global data protection regulations while maintaining product integrity.Drove innovation in AI-powered traffic data and mobility intelligence solutions, leveraging vast datasets and cutting-edge AI/ML techniques to deliver unparalleled insights.

Executed a comprehensive product strategy that aligned with overall company objectives, resulting in substantial growth and market differentiation.Pioneered the standardization of the company's data offering through API integrations and offline reporting, dramatically improving consistency and accessibility.Architected and implemented innovative pricing structures and go-to-market strategies for data-as-a-service offerings, driving significant revenue growth.Championed the value proposition of the INRIX mobility intelligence platform, directly contributing to business development and customer acquisition efforts.

Successfully managed P&L for the Insights product line, consistently achieving both revenue and profit targets.Conceptualized and delivered innovative product solutions that provided actionable insights into customer behaviors, competitive landscapes, and business KPIs.Orchestrated the development and communication of a strategic Insights product roadmap, establishing clear differentiation and superior value in the market.Implemented strategic pricing and packaging based on product value, driving revenue growth while fostering an "easy to sell, easy to buy" philosophy.Mentored and developed a high-performing product management team, guiding them through complex product lifecycle and development processes.

Owned and optimized the Business Intelligence and Digital Ad Measurement Products portfolio for Epsilon.Orchestrated the seamless post-acquisition integration of Epsilon's Reporting and Digital Ad measurement solutions with Publicis.Spearheaded the successful Media Rating Council (MRC) Accreditation for Correlated Outcomes, positioning Epsilon as the first Ad Tech Company to achieve this milestone.

Pioneered the successful launches of Epsilon's two highest-revenue Ad products: Partner Funded and Location Driver, generating an additional $15 million in revenue.Architected and implemented significant enhancements to Epsilon's underlying reporting systems, ensuring seamless alignment with stakeholder needs and driving operational efficiency.Developed comprehensive reporting product requirements documentation, establishing a new standard for product clarity and cross-functional alignment.

Orchestrated the successful deprecation of an internal querying tool for Epsilon's Reporting Product Suite, resulting in annual cost savings of $1 million.Engineered sophisticated digital Ad measurement and reporting solutions by leveraging advanced analytics on digital performance data and machine learning models.Delivered actionable insights about consumer behavior and Epsilon's digital advertising effectiveness, significantly enhancing client value proposition.

Spearheaded the development and execution of Targeted Victory's cutting-edge Get Out the Vote (GOTV) product, revolutionizing political campaign strategies.Engineered and deployed advanced classification, cluster, and regression models for consumer targeting and online engagements, leveraging Python for enhanced predictive accuracy.Designed and implemented rich dashboards for media optimization, online audience reporting, and election results analysis using Tableau, significantly improving data visualization and decision-making processes.Innovated the creation of Microsoft SQL databases to streamline the process of sending first-party data to offline onboard partners, enhancing data integration efficiency.Led and mentored a team of three Data Structure and Targeting staff, ensuring seamless development, integration, and deployment of Targeted Victory's data-driven audience advertising and email products.

Administered and implemented the targeting and voter contact strategy from 2010 to 2014 for 1.3 billion volunteers and paid voter contacts. Instituted classification, cluster, and regression models of voter and consumer targets, election data, voting trends, demographic information and exit polls using SPSS Modeler. Directed six Targeting and Voter Contact Staff, in addition to ten Strategy interns, to ensure implementation and completion of short-term, as well as ongoing targeting and voter contact projects.

Compiled statewide, sub-state, and precinct election data results and statistics from Secretaries of State and County and City Clerk offices for election data modeling of future election turnout and needed performance.Upheld and updated internal SQL relational election databases, and provided data analysis to various Republican campaigns, including Presidential, Statewide and Congressional.