Deepak Sirdeshmukh is an evidence-driven healthcare professional at the intersection of behavioral science, clinical pharmacy, and cutting-edge technology, leading Sensal Health, an innovative digital health company in Chapel Hill, North Carolina. Deepak has led the development and commercialization of MyAide™ Derm, a smart connected solution for topical dermatology treatment management and the MyAide™ platform for managing complex oral regimens. Deepak has built robust partnerships with investors, healthcare leaders, hardware and software partners, pharma, CROs, and regulatory agencies, while empowering talented team members and engaging healthcare key opinion leaders for collaborative impact.Deepak’s professional background includes a role as partner in a boutique startup focused on patient and consumer trust assessment, professorships at reputed academic institutions, and corporate training/speaking experiences at more than three dozen companies across the globe. Deepak has led thought leadership across a variety of communication modes and platforms. His recent publications have appeared in the Journal of the American Academy of Dermatology and the Journal of Dermatological Treatment. Deepak’s widely cited research in behavioral science, trust, patient behavior, and innovation has been published in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Academy of Management Journal, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and the Journal of Pharmaceutical Marketing & Management, among others. Deepak received a PhD (Marketing, Social Psychology) and MS (Pharmaceutical Administration) from the Ohio State University, and his B Pharmacy, from Kakatiya University, India. https://scholar.google.com/citations?hl=en&user=cYzvyS0AAAAJhttps://muckrack.com/deepak-sirdeshmukh