o Handling brands like ColorMate Hair Colour, Shalimar Paints and other pitches o Re-launch of Brand ColorMate hair colour. Target SEC B & C class towns. Targeting 35 plus male female.o Strengthening the core values of Natural Ingredients

• Positioning the brand to mirror the forward looking attitude of the company-to manufacture and deal in products that not only saves but extract the maximum out of the available resources. • Creating new oceanso Augmenting business growth through creating new markets, expanding on current businesso Taking the company into a new direction where-in we have started marketing products that are not only Green but also was aimed at exploiting the maximum out of the given limited resources. For instance, Energy Monitoring system not only aimed at optimising energy costs but also reduces its wastageo Promoting Solar Energy

• Handling clients like Hero Cycles, Akzonobel, Brij Mohanlal University, Vistara • Media Strategy and increasing revenue through Non-Traditional MediaKey Professional Indicators:o Launched Hero Cycles Odd-even campaign-promoting cycling as an alternative means of transportation

• Dealing in Men fashions accessories like neckties and cufflinks.• Interacted with Buyers from Corporates like Silk-board, Wills Lifestyle, Blackberry’s etc. • Interacted with Retail players like Pantaloons, Lifestyle etc. • Interaction with E-commerce Websites to enhance the online presence

• Hero Motocorp.:o Handled the launch of New Pleasure Scooterso Worked on Re-launch of Achiever, 150 cc Bikeo Launched the new 150cc bike from Hero Honda-Hunko Worked on 125cc bike Ignitoro Worked on Hero Corporate o Worked on the Longest on-air TVC in Indian History• Choko La-Cosmic Kitchen Pvt. Ltd.o Positioning of the brando Worked as an extended marketing personnel on the brando Ideating on low cost ways to increase brand awareness and revenueso Handled both ATL and BTL activities for Choko lao Handled from ideation to execution of Brown Christmaso Instrumental in getting the Chocolate tree listed in the “Limca Book of Records” Key Professional Indicators: o Launched the New Pleasure for the year 2007-both ATL and BTL activitieso Worked to increase the sales from 5000 a month to 9000 per month for Pleasureo Launched Hunk-a brand that created a dent in the Pulsar market in Central and Western Indiao Handled all the celebrities associated with Hero Honda to launch the 25 year celebrations for Hero Honda through the corporate campaign. In the process created the longest TVC in the Indian History.o Worked on the launch of Ranbir Kapoor as the brand ambassador for Premium Bikes of Hero Motocorp. Accolades:Received a Certificate of Appreciation from “DAVP” for presenting case study on Product and Social Campaigns.

• Timesjobs.com.o Positioning of the brand-Timesjobs.como Ideated on ways to increase revenues, database and login on the siteo Instrumental in the launch of ‘Job Fairs’ for www.timesjobs.com. o Launch of ‘Candidate Services’ for Timesjobs.com that aimed at increasing interactivity with the target audiences ensuring brand loyalty.o Positioning of Candidate Services; Ideating to increase revenue for Candidate Services; Increase call-ins for Candidate Serviceso Launched print, electronic and online campaignso Media Planning and negotiating with Media houseso Initiated, negotiated and completed a tie-up with Maruti Suzuki CV No.1, that became the bestselling idea with Timesjobs.com• Timesmatri.como Launch of Matrimonial site- www.timesmatri.com o Launch of Matrimonial Fairs (Swayamvars) targeting various communities-Tamil, Bangla, Punjabi et alo Ideated on ways to increase subscriptions and database• Magicbricks.como Launch of Property site- www.magicbricks.com o Launch of Property Fairs for Magic BricksKey Professional Indicators: o Spearheaded barter deal with Maruti Suzuki and got 2 Alto’s for “Timesjobs Best resume contest”.o Also handled the Barter deal with Whirlpool for Timesmatri (now simplymarry.com) o Worked to bring timesjobs.com among the top two brands of the country.o In the second year of working, given additional responsibilities of timesmatri.com and property portal-magicbricks.com.o Single-handedly organized Jumbo Job Fair.o Instrumental in breaking the monopoly of online matrimonial in favour of timesmatri.com through organizing Matri Swayamvars, a community based public platform where prospective couples and their families could find match through a carefully designed process of elimination and selection. Accolades:Was awarded with ‘Director’s Award’ for superlative performance in market penetration and gaining leadership position by the Director, Bennett & Coleman Group.

• Maruti Udyog Ltd.(Corporate)o Maruti New Initiatives (TrueValue Pre-owned Car Business)o Maruti New Initiatives (Maruti Insurance)o Maruti New Initiatives (Maruti Finance)o Maruti-SBI co-branded: Worked on the Brand Positioning strategy. Targeting the customers at the lower end of socio-economic ladder as well as in B and C class towns, thus utilizing SBI’s presence to increase the penetration of Brand Maruti o Worked on promotional Strategies for customer loyalty programs.o Worked on the pitch for Versa and Vitara.• LG Microwave Ovenso LG Microwave 2000 Communication Strategy- Study of White Goods Industry.o Positioning of the Microwave Ovens on the Health platform-a positioning that was instrumental in LG Microwave Ovens becoming Market Leader.o Worked on ATL and BTL ideaso Suggested various activities that are still followed in the Industry Cooking lessons by Chefs Recipes for cooking in MWO Health tips (LG MWO are positioned on health platform-since food cooked in MWO is more healthy vis-à-vis conventional cooking)• Spice Telecomo Ideating and formulating communication and BTL strategy for increase in the business (airtime usage and subscription)Accolades:Letter of appreciation from Maruti Suzuki for successfully completing their annual report in record-breaking one-week, the shortest duration ever at MUL