Strategy lead in HP's WW global partner program team responsible for program design and enablement of sales. Worked on channel strategy and program design that is aligned to strategic priorities and delivers growth outcomes. The role spans across all categories in HP - Computing,Print & Supplies

Drive Services and Solutions sales and manage channel programs for APJ region.-Device as a Service (DaaS) : **Drive new DaaS business model to shift from transactional to contractual consulting focused solution selling approach. Developed certification, specialization program with partner benefits and value proposition. **Pipeline, Annual contract value and quarterly sales achievement** Work with Solution Architects to design, quote and win custom complex Enterprise deals.- Partner programs and enablement for key Commercial partners like System Integrators, VAR’s, Cloud Service providers and distributors. Pipeline, sales strategy, programs and drive sales quotas attainment.

- Led Product Line Management team to manage product lifecycle and new product introductions.- Business development to drive sales in enterprise and SMB through pipeline and deal management.- Demand generation programs and data driven marketing initiatives.

-Responsible for delivering revenue, units and margin goals every quarter through omni-channel sales (online, telesales, retail, commercial channels). Managed Opex and MDF budgets for direct and indirect GTM.- Managed cadence of direct business (online & telesales) to drive more traffic and inbound calls to call center. Managed merchandising on dell.com and demand generation for call center using data analytics.

- Responsible for Pricing & Product analytics to drive demand and take merchandising decisions in channel and direct business.- Drive brand metrics like high price band mix and Peripherals attach, aimed at elevating the brand and improving GM $ on weekly basis. (increased peripherals attach by 10%, High price band mix increased by 12% Y/Y)

-Segment Marketing: Developed detailed B2B marketing plans targeted at Architects, Engineers, Street Lighting and government verticals with collaterals and sales tools that had case studies, applications and energy saving data.- Green Marketing: Was the marketing lead for switch to energy efficient lighting program for ASEAN

Reporting to Vice President of Consumer GTM.• Responsibilities:-Channel Programs: Led a Retail Channel program to drive sell out growth of 25% for consumer products year on year. Responsible for customer experience in the last three feet in Retail- Channel metrics: Drive audit process to track Store presence metrics like top SKU availability, loyalty & share of shelf space in both retail & commercial channels for consumer hardware & Supplies.