Designer and Merchandiser, creative consulting.

BRIJIQUE is a sustainable clothing brand, specializes in ethnic and indo-western clothing for men and women (RTW). The entire growth trajectory of the brand made me explore and develop a 360 degree understanding of skills like –sourcing, designing, range planning, brand strategy, print development, manufacturing and production, finishing and quality checks, sales and management, not to mention the bonus understanding of the nitty-gritties of running a clothing brand. Since its inception, the… Show more BRIJIQUE is a sustainable clothing brand, specializes in ethnic and indo-western clothing for men and women (RTW). The entire growth trajectory of the brand made me explore and develop a 360 degree understanding of skills like –sourcing, designing, range planning, brand strategy, print development, manufacturing and production, finishing and quality checks, sales and management, not to mention the bonus understanding of the nitty-gritties of running a clothing brand. Since its inception, the brand developed a forte in using vegetable dyed hand block printing technology on the mul-mul fabric. Show less

Operations, Range planning, R&D, trend analysis, Sales and Marketing, Digital marketing.

Assistant fashion designer in women’s wear brand “Talitha” , which is an online bohemian high fashion brand for women . Key roles- embroideries and surface designing, fabric manipulation and silhouettes and sourcing. During peak season, got an opportunity to work in production department where I learned production process like finishing, quality check and packaging and logistic management.

Worked as apparel Designer ,as a part of design team of the company my key roles were to design collections for the buyers, creating mood boards and look boards , research-development and planning ,sourcing and sampling.Worked for brands - Westside (nuon, LOV, Sassy soda, Bombay Paisley), Pantaloons ( Candies, Honey Annabelle) and Walmart, JC penny, GAS, Macy's, Koton, New look etc.

Worked in the Design and product development department in women’s and kids wear for brands like Tommy Hilfiger, Debenhams UK, next kids, French connection and loft by Ann Taylor. Created collections for buyers .