Design. Research. Presentation- This is what my work revolves around and I pick my clients with utmost diligence.Specializing in sustainable concepts & materials, I cross-reference from fashion, lifestyle, architecture & and beauty. In my free time I run a crew for backstage assistance at fashion weeks. My role as a polymath falls at the intersection of business strategy and user experience. I build communities for brands that wish to be more than their products. I design products to be ethically produced and disposed of. My work also focuses on manufacturing practices, how they can be simplified, the shelf life of a product, material handling, and fair wage systems for the artisans. I assist companies and factories in transitioning to brands by building on their mission & vision to craft an identity, key message and a visual vocabulary that resonates with the intended consumer to pivot brand positioning. Building ethical brands for conscious consumers. In short, studying a problem & executing the solution.