Digital Marketing Consultant with 11+ Years of experience while working on brands from Lifestyle, E-Commerce, FMCG, Startups, Tech Organizations, and Auto Categories.Do get in touch with me (tomardeepanshi@gmail.com) for these engagements. I work with organizations to help plan their communications strategy across,– looking at communications outside-in, instead of inside-out– identifying & building communication narratives– digital/social media communication strategy– content marketing strategy– crisis communications strategy

Develop and deliver digital strategies that support sales and marketing efforts in the Asia Pacific region, strengthening client connectivity and building brand awareness.Generate comprehensive campaigns that include meticulous tracking of activities and leads; and optimization of content for multiple channels and audiences.Develop and maintain content workflows and governance.Establish and maintain relationships with key stakeholders, both internal and external, to ensure alignment of content strategy with business objectives.Understand management and operational requirements in order to recommend new ways to optimize and improve processes and documentation.Providing guidance and support to multiple team members to ensure they meet business goals and deliver high-quality content.Collaborate and share best practices with the global teams.Stay up-to-date with emerging content trends and technologies to ensure that the company's content strategy remains relevant and effective.

A digital-first communication strategist. Leading digital integrated strategic communication for key clients. From studying the market ecosystem to observing brand activities, macro & micro digital trends to leading the functional planning exercise and monitoring implementation.A typical day includes understanding client's expectations and helping shape ideas, optimise multiple communication projects and campaigns. Currently advising on a major multimillion-dollar cosmetic brand. Responsibilities included implementing digital offerings and managing the entire portfolio of digital clients under one umbrella, exceeding revenue and profitability goals for digital practice by working with teams to create and regularly review action plans. Managing client perception with respect to the project. Advise clients on strategic communications programs.

Worked on brand identity for the group that has now become a pioneer in the Real Money Gaming (RMG) industry with brands like PokerBaazi.com, BalleBaazi.com & RummyBaazi.com. Developed comprehensive growth and strategic investment plans for new feature launches by collaborating with the CEO, senior leadership, and the board of directors.Developed marketing program from ground-up and managed campaigns end-to-end with major celebrities, and content creators on Instagram and YouTube.Implemented multiple digital campaigns with a 360degree mixed approach of offline and online mediaResponsible for creating the first-ever local TVC campaign for Ballebaazi, #DumHaiToYahanKhel, with Yuvraaj Singh as the brand ambassador, which was also viewed over a mn time on YouTube.Digital launch campaign during world cup 2019 for Ballebaazi #AbMainBhiCaptain on all social media platforms.Launched two new poker products, end to end, successfully with a prime communication strategy, #GameChanger- 2 Crores & #ENDBOSS with 5 Crores as a guaranteed prize pool.Launched another two offline event-based products- #BaaziPokerTour & #NationalPokersSeries benchmarking new success parameters across the gaming industry. Other than this, on the Macro level - Handled Digital strategy with Owned, earned, and paid digital media in the end-to-end marketing and re-marketing campaigns. Overlooked multiple retainers & vendors to run digital campaigns and content marketing across all social media and created community.Collaborated for co-marketing strategies with OTT platforms and responsibility of driving brand awareness and reach with an increase in the share of voice for brand.

Clients: Medanta and SleepXArea: Spearheaded social channel strategy along with copy and creative execution. Led digital and social media initiatives for key products. Campaigns: 360 Launch campaign for SleepX India #ANewYou

Clients: BMW and MINIArea: Planning and Execution of Social Media Programme. Tracking, analyzing & reporting with recommendations on Facebook media management for customer acquisition-focused on budgetsCampaigns: Launch campaign for BMW 5 Series, WBMW GolfCup, #BMWExperience Tour, #MINIONTOUR, #MINI on Amazon

Clients: Samsung Mobiles and Samsung Consumer ElectronicsArea: Social Media Marketing, community response framework. Idea generation for new campaigns/launches & monitoring trends in social media.Campaigns: #DontBeJohhny, CSR and Make for India . Influencer campaigns - #Rethink WhataPhoneCanDo (S8), #TheNewFlaunt (A7), #BestInDark (S7) Launched Samsung Mobile Instagram handle with GearS2 launch campaign #loveGets Better WithEveryTurn

Clients: General MotorsArea: Content Writing, Graphic Designing, ORM, and social listening/publishingTools: Hands-on experience with Web & Social Media tools like Radian, Sprinklr, Unmetric, Crimson Hexagon, Socialbakers, Hashtracking, and Hootsuite.

Clients: Samsung, LVMH, JW Marriott, Anju Modi Designs, Swatch.Area: Ad space sales and marketing