Deepanshu . Email & Phone Number

With a robust educational background, including a Bachelor of Technology in Information Technology and a Postgraduate Program in Management from the Indian Institute of Management Tiruchirappalli, my most recent role was a Business Analyst at AGL - Hakuhodo. Here, I honed my capabilities in IT business analysis and leveraged Figma to drive product development, embodying a meticulous and innovative approach to MarTech solutions.At AGL - Hakuhodo, our team crafted the e-Genie platform, enhancing its functionality with real-time database management and analytics enabled by Firebase integration. Emphasizing collaboration, we implemented A/B testing protocols and streamlined project management using Jira, demonstrating a commitment to excellence and a passion for transformative technology that aligns with progressive organizational cultures.

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  Business Analyst

  Agl - Hakuhodo

  Apr 2024 - Jun 2024 - Gurugram, Haryana, India

  1.Worked on the e-Genie platform, a cutting-edge MarTech solution, driving development and implementation by collaborating with cross-functional teams of developers, designers, and marketers to deliver innovative results.2.Utilized Figma for crafting low-fidelity screens, coordinated with the development team through Jira for streamlined project management, prioritized tasks, and optimized backlog grooming to drive efficiency and productivity.3.Partnered with the development team to integrate Firebase, establishing seamless real-time database management, secure user authentication, and robust analytics capabilities, enhancing platform reliability and performance. 4.Implemented A/B testing protocols for new features, resulting in a 50% improvement in feature adoption rates.5.Leveraged Excel to dissect user activity, uncovering actionable insights that steered feature development, optimized platform performance, and shaped future iterations for enhanced user engagement and functionality.6.Conducted comprehensive market research, SWOT analysis, and competitor benchmarking for the launch of the e-Genie platform. Created value propositions and Go-to marketing strategies, improving product positioning and launch success.7.Developed Business Requirements (BRD) and Functional Requirements (FRD) documents to steer development teams, ensuring product functionality and system specifications were precisely defined and adhered to.