- Owner for the annual flagship global customer event series at Cybage (Cynapse/ Cybond) - working with all departments and stakeholders- Sales Operations - effective use of systems and technology for better collaboration, analytics as well as help automate sales reporting, growth metrics and Sales incentive calculations- Working closely with the CEO and Head of Global Sales, on the tech needs for the prospect tracking modules- Evaluate and help shortlist trade shows, conferences and events to attend and participate, to drive thought-leadership and lead generation tactics- Work with Sales President and onsite sales teams for target definition and track growth. Define the metrics to measure success and the reporting needs- Miller Heiman's Strategic Selling Program - Blue sheet and Gold sheet process implementation

- Persona based marketing, deep persona based research of leads generated and opportunities- Lead the implementation/ integration of Linkedin Sales Navigator with our CRM tool- Analytics based on industry reports published by Gartner, ISB, Deloitte and the like- Owner for Dun and Bradstreet listing for company reports- Product owner for the CRM tool used by the global Marketing and Sales teams- Liaise between CRM tech teams and marketing and sales department to articulate needs to requirements and user acceptance testing. As well as Reporting and Analytics needs inline to business goals.

- Responsible for leading the marketing and lead generation operations- Conducting research, developing and implementing strategies and campaigns- Estimating budgets for events, team resource needs, and effective delegation- Researching industry trends and new opportunities- Collaborate with Account Managers, Sales Teams and the Executive Management for new campaigns- Curating Campaigns, analysing lead and opportunity funnel- CRM management for marketing and sales roles

- Team lead for the offshore marketing team- Responsible for lead generation for key verticals- Grooming and Mentoring teams- Authored and Built a content repository - emails, proposals and other sales collateral- Content creation for the corporate website- Worked closely with the tech and UX teams for website release- RFPs, RFIs and Estimates- Mentor to associates

- Research and build the database for email marketing- Execute the email campaigns and track responses - End to end tracking of leads, opportunities, RFP and contract execution

- Ask Me India provided a comprehensive call based business directory services- Manage the database of business contacts- Respond to incoming calls and provide the relevant business contact details- Also help with providing related information for cross-sell- Pass on business enquiry and leads to sales team