Deepa Shah Email & Phone Number

Irvine, CA, US

• Lead marketing efforts across the Entrepreneur’s catalogue of products and services.
• Lead data integration and collection to leverage both 1P and 3P segments for client media campaigns.
• Lead client services team of account managers covering digital and print pre-sales, campaign launches, delivery, billing and post-sale efforts to drive return spending and up-selling.

Westminster, CO, US

• Strategy and Development of advertising campaigns and media plans that meets client's goals and budgets.
• Vetting new publishers and networks to amplify campaign performance and test new digital technologies.
• Managing efficient spend of Brand's monthly digital spend and adhering to client KPIs and campaign goals.
• Managing media buyers to ensure client budget is obtaining best inventory available and daily optimizations are made to media buys.
• Working with DSPs and programmatic buyer to optimize spend and consistently improve KPIs and spend efficiencies.
• Analyzing campaign metrics for weekly and monthly campaign performance reports.

New York, New York, US

• Managing campaign executions on Maxim.com, Maxim on Xbox 360, RIM, Playstation, ROKU, Sony Smart TVs and partner sites for marketing and editorial programs.
• Managing production of all custom advertising units including conception, trafficking, quality assurance, and final build.
• Managing Web Development and Design staff to assure all content is designed and built out on time and to client's specifications.
• Managing timelines and resources for marketing and editorial executions on Maxim.com.
• Working with account managers and sales team to provide agencies with proper reporting and recap material during and after campaign flights.
• Working directly with clients and agencies to communicate campaign expectations, gather assets, acquire approvals and keep all campaigns on schedule.

New York, NY, US

• Managing campaign executions on GlobalGrind.com and 40+ network sites.
• Managing design and delivery of mocks to clients for approval.
• Managing production of all custom advertising units including conception, trafficking, QA and final build.
• Responding to RFPs by conceptualizing and planning custom digital campaigns with celebrity/talent integrations to leverage brand's appeal.
• Recapping campaigns and developing case studies and one sheets for sales team.
• Managing and creating social media integrations and strategies for GlobalGrind.com and sponsored campaigns.

New York, NY, US

• Managing the execution of all advertising campaigns from design to production and final reporting.
• Working with account managers to create campaign production timelines.
• Updating editorial content for the day to day maintenance of core properties.
• Creating new content, updating landing pages and other site functions.
• Managing Web Development and Design staff to assure all content is built out on time and properly coded according to site templates and styles.
• Managing editorial and marketing calendars for core properties.

Ithaca, NY, US

Managing Editor, 2005-2006Staff Writer, 2005-2006Chief Proof Reader, Spring 2005Copy Editor, 2002-2004

Assisting marketing and advertising directors in online promotions.Managing content for online street teams, prize fulfillments, updating official artist websites, and updating Yahoo! launch charts.

Los Angeles, California, US

Assisting the research editor with fact checking articles.Pitching stories and working with senior editors in making factual changes.

Assisting with two live airings of Mohegan Sun's New England Sports Tonight.Editing, cutting highlights, logging tapes, and logging live games.

Bachelor'S Degree, Journalism, Psychology

High School