Deepa Vaid Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

London, United Kingdom

Hertfordshire

I am responsible for the evolvement and implementation of the brand, the design and development and its communication and visibility across all channels. Key Achievements:• Re-developing the brand proposition and creating a fresh visual identity for the brand, from briefing and design to implementation of the final concepts across all channels.• Conceptualisation, design and implementation of creative assets and campaigns that communicate the brand proposition, values and story,… Show more I am responsible for the evolvement and implementation of the brand, the design and development and its communication and visibility across all channels. Key Achievements:• Re-developing the brand proposition and creating a fresh visual identity for the brand, from briefing and design to implementation of the final concepts across all channels.• Conceptualisation, design and implementation of creative assets and campaigns that communicate the brand proposition, values and story, both internally and externally.• Redeveloping the company website and Social Media to communicate the new brand identity, with improved navigation and customer-centric content to increase online visibility to the target audience.• Managing company events, exhibitions and training programmes both in the UK and internationally.• Building and maintaining relationships across all functions, ensuring their input and engagement to produce relevant communications that portray the brand accurately.• Managing the launch of new products to UK and international customers, using both online and offline channels.• Maintaining the Brand Guidelines, ensuring they are up to date and accessible for all relevant stakeholders.• Writing clear project briefs and working closely with approved agencies and external consultants to ensure delivery of designs and campaigns that align with the vision and are on budget and in time. Show less

London, United Kingdom

Working with the Marketing Director to plan and manage the marketing strategy for our Acute and Commercial segments, including online and offline marketing. My role is varied so there is a need to be flexible, but it can be broken down into the following areas:Digital - development and launch of a brand new online catalogue. Developing our current online strategy including SEO, website development and email campaigns, keeping these aligned to the overall business objectives… Show more Working with the Marketing Director to plan and manage the marketing strategy for our Acute and Commercial segments, including online and offline marketing. My role is varied so there is a need to be flexible, but it can be broken down into the following areas:Digital - development and launch of a brand new online catalogue. Developing our current online strategy including SEO, website development and email campaigns, keeping these aligned to the overall business objectives. Updating and developing engaging web content for our target audience.Brand Management - managing and analysing the company's brand image in line with the business objectives with the use of digital platforms, and carrying out brand research and surveys to understand customer perception.Strategy & Budget - planning and managing an effective marketing strategy in line with business objectives. Managing the resource in the most effective way possible.Communication – establish good relationships and rapport with both internal colleagues and external customers. Effective communication and building a rapport are essential:• internal communication to business via company intranet and newsletters, involving writing effective copy, creating content, and developing a consistent designs for internal communications.• using InDesign to design and create an identity for internal marketing communications• planning and managing employee reward schemes• responsible for implementing and introducing a new collaborative intranet system to staff, and helping them use it effectively to communicate individually and collaborate with colleagues• manage and plan company events including the annual business conferenceCreative – working with agencies to design effective promotional materials, marketing literature and developing the brand as required. Miscellaneous – often I am asked to help by my colleagues on other projects, which I am more than happy to do! Show less

Technical Marketing

Bachelor Of Science (Bsc), Biochemistry & Microbiology, 2:1 (With Hons)

Education record