SNAPSHOT OF PROVEN CAPABILITIESPublic Relations/External Communications: Handled media relations across sectors all over India, Sri Lanka, Bangladesh and Malaysia. Crisis Management. Built strategic partnerships with film and media houses/celebrities and other stakeholders to impact business. Internal Communications: Building happy employee relations through interesting engagement/mentoring projects, collaborating with global counterparts to align to company work ethics/style, handling learning and development (L&D) modules, Corporate newsletters. Responsible for effective CSR initiatives.Branding & Strategy: Pan India Market research across demographics, Creation of marketing communications material to support marketing and sales functions. Strategise content across social media platforms. Executed communication strategies and print and Television Commercials.. Handled external creative agencies. 4931 51 864 1491Brands handled: International: Loreal Paris, Tourism Malaysia, Spain Tourism, Korea Tourism, Sri Lanka Tourism, Brussels Airlines, Sanofi Aventis, Yokohama Tires, Glaxo.Indian: Fabindia, FOGG Deos, Aquaguard, Yes Bank, Adani Oils, Reliance, Grand Hyatt, to name a few STRATEGY AND MANAGEMENT ROLES; PR & INTERNAL COMMUNICATIONCommunications, Yokohama Tires (Since July 2018)VP – Public Relations, Publicis Beehive (August 2013 – April 2018)Senior Group Director, Brand Services, Triton Communications (January 2010 – July 2013)Client Servicing Director, Havas Group Euro RSCG (August 2008- December 2009)Account Director, Mccann World Group (May 2005- July 2008)CONTENT/CREATIVE ROLESAssociate Creative Director (Copy), Sudler and Hennessey (October 2003-April 2005)Communications Consultant, Lowe Lintas India (May 2001-September 2003)Senior Health Writer-Women’s Portal, e-RPG Ventures Ltd (November 2000-April 2001)Reporter cum sub-editor, Times of India and Indian Express Newspapers (January 1998-October 2000)