Dexterity in formulating & implementing Marketing Planning & Business Development strategies and ensuring profitability of organization. Diligent and resourceful professional with hands on expertise in devising measures for enhancing Operational Efficiency.Skilled in planning, executing & managing sales strategies, analyzing current marketplace and feeding back important market and competitive informationAdapt at strengthening channel management, setting up new channel partners and addressing customer services issues as raised by channel partners ,deft at maintaining working relationships with Dealers, Retailers and other influential individuals like Contractors.Possess excellent communication and liaison skills, proven capability of effective management including inter and intra departmental coordination.

• Look after entire gamut of activities in the role of Depot In-charge; effectively manage 4 employees directly reporting. • Manage the professionals engaged in sales functions, providing technical guidance to the Sales Team while setting performance parameters, deadlines & work delegation for them & providing them various accolades to motivate them on regular basis. • Develop business for the organization, identify new business opportunities & generate business plans to achieve the same. • Identify & appoint new channel partners & dealer network to enhance business development while training them on regular basis through technical presentations; working closely with the existing sales channel/ dealers to ensure target achievements. • Responsible for setting up a strong network of dealers in all major towns in the region to ensure deeper market penetration and wider distribution. Consistently looked for new unexplored locations & prospective dealers for market development • Look after product display at Dealers store; implement visual merchandising activities and in store promotional campaigns for new schemes. • Generate business from various channel partners for the company while establishing healthy business relations with clients & other associates for securing repeat business & long term customer loyalty; work towards solving their queries and complaints efficiently. • Monitor performance of the channel in relation to end-user satisfaction / desired service levels.• Deftly handle end to end responsibility for successful development and procurement of the new businesses/Products as independent profit centre.

• Handling project sales unit of Noida/Ghaziabad with sales team and admin staff.• Generating sales from large business users like builders, CCC’s, factories and hotels etc.• Mapping builder set and their upcoming projects in Noida and Ghaziabad region. • Getting approval for Berger Paints products and finishes from linked architects.• Assigning tasks and budget with role clarity to each team member. • Planning weekly and monthly targets for sales team to meet the annual budget.• Strategizing cold call mapping plan for different segment in geography to get data base of upcoming inventory. • Maintaining and strengthening relationship with big applicators by organizing meetings and events.• Defining credit limit for each customer and applying strong checks for timely collection.• On the basis of sales forecast planning demand and supply to get sufficient stock in hand. • Coordinate with all H.O initiatives in Noida and implement them to make it success.• Achieving determined goals in such a professional way which yields long term business results.

• Manage the sales in the assigned territory in order to maximize sales volume and revenue.• Ensure customer satisfaction through timely follow-ups on issues & service support.• Strategically negotiating prices keeping the profitability of the organization intact.• Ensure customer satisfaction by achieving delivery and service quality norms.• Made a base in a new market, which I was not looking after in the previous organization, mainly Delhi market.• Outstanding and DSO control for all parties I am looking after.• Increasing customer awareness about the new and innovative mixes developed by our technical experts for specific applications, mainly VAP and VAS, like ADHAAR, NEEV and SURAKSHA. • Introduction of retail sales by supplying concrete to housing sector. Special focus on sales of value added concrete.• Resolve customer complaints.• Generate sales & Market development• Brand building & sales promotion• Visiting to hardware, cement, tiles & plywood shops for making them concrete dealers and enhance dealer sale.• Distribution & channel management• Lead & manage the distributor sales staff to achieve sales target

• Made a base in a new market, mainly of Noida, Greater Noida and Ghaziabad.• Maintaining safety and following safety procedures at all levels in plant and at sites. • Managing the Marketing operations.• Identify serviceable clients & their business needs.