Deepha Nagarajan Email & Phone Number

Boxborough, Ma, Us

United States

Creating diverse data extensions and aligning them with specific campaign objectives.Exhibiting proficiency in writing AMPscript to fulfill campaign data needs and deliver dynamic content efficiently.Integrated Salesforce CRM with Marketing Cloud using MC Connect, synchronizing CRM data such as leads, contacts, and custom objects.Developing personalized email content using HTML, CSS3, and AMPscript within Content Builder for customized communications.Integrated APIs for real-time email sends, starting journeys, and inserting records in DE with multiple email touchpoints.Implemented Einstein Send Time Optimization to determine optimal email send times for individual subscribers, improving email open rates and engagement.Developed landing pages to capture data through registration and survey forms, creating/updating data directly in Salesforce using AMPscript.Creating and executing A/B testing strategies to enhance email campaign performance for participant outreach.Created multiple dynamic and responsive email templates using content blocks and AMPscript.Utilized Server-Side JavaScript (SSJS) to create dynamic and interactive web experiences for subscribers.Leveraging Automation Studio functionalities for tasks such as data imports, extracts, and executing SQL queries related to trial data.Designing and configuring participant journeys using Journey Builder activities, ensuring seamless deployment after comprehensive testing.Implemented decision splits, engagement splits, activities, and email sends in Journey Builder to deliver timely and relevant content based on customer behavior and preferences.Implementing thorough quality assurance procedures to ensure consistent email rendering across multiple clients and devices.Tracking participant interactions to confirm successful campaign execution and providing detailed process documentation.

United States

Configured Marketing Cloud Connector for Salesforce Sales Cloud Integration.Segmented and Synchronised Data Extension data using SQL Queries.Used Automation Studio and Journey Builder for diverse campaigns.Designed personalized email content using HTML and CSS in content Builder.Developed SQL queries for diverse data segmentation needs. Implemented end to end solutions for Onboarding, Plan Renewal and Claim process Campaigns.Managed contact data and ensured compliance with industry standards.Developed Cloud Pages with AMPScript and SSJS for health care customer engagement.Created reports, data views, and Audit logs to support data driven campaigns.Led the implementation of IP warming strategies to enhance email deliverability and engagement for marketing campaigns.Configured SFMC email tracking in SFDC for detailed campaign metrics.

United States

Executed Data driven Campaigns using Automation Studio and Journey Builder.Enabling Dynamic Content Management and Personalization using AMP Script.Worked on User management roles and Permissions for Administrators and Development Team.Implemented FTP Automation Scripts and Scheduled jobs within Salesforce Marketing Cloud Automation Studio to streamline Data Transfer processes and ensure timely delivery of critical data files.Developed and utilized out-of-the-box (OOTB) tools and custom reports to monitor and enhance marketing performance, ensuring data-driven decision-making.Ensured full compliance with industry regulations and best practices, including CAN-SPAM, GDPR, and CCPA, to maintain the integrity and reputation of email marketing efforts.Worked on Data Management activities like Data Integrations with Salesforce CRM, Data imports and Exports activities.

United States

* Responsible for developing major components at SunTrust Bank website with RWD ( www.suntrust.com ) using HTML5, CSS3, Bootstrap, jQuery for desktop, tablets and mobile platforms.* Understanding and experience in delivering usability research, standards-compliant (W3C, XHTML), and accessible (WCAG, 508) websites.* Provided critical solution for IOS device-specific version-controlled production issue which was a show stopper to the project and caused sign-in difficulties to Apple device users.* Served as the point of contact for client stakeholders throughout all phases of the development lifecycle, fielded quality concerns, identified solutions, and aligned deliverables with customer business specifications.* Being a Key resource in “War Room” while major deployment by solving one or more problems, mitigating risks, and updating everyone’s status.* Provided Integration support during the component development in AEM to ensure seamless delivery.* Worked with the Product Management teams to understand customer performance expectations and to set testing criteria to meet or achieve these standards as future versions are released.* Manage on-time project delivery to meet business expectations and ensure internal customer satisfaction.* Experienced in working with client and offshore teams to ensure seamless delivery.* Responsible for people Management, including goal setting and providing performance feedback.

Bengaluru, Karnataka, India

* Developed responsive web pages for the Alamo website(www.alamo.com) for desktop and mobile platforms.* Interacting with team members to ensure adequate understanding of the new requirements for the application to develop efficiently.* Played an individual contribution to the customer during critical times and delivered the solution successfully.* Played a vital role in debugging and fixing cross-browser issues.

San Francisco, California, United States

* Developed desktop-based web pages for StubHub website(www.stubhub.com) for sports, and concerts modules using HTML and CSS.* Worked closely with the management team to optimize UI for product websites and landing pages.

Chennai, Tamil Nadu, India

* Worked for MetLife(www.metlife.com) - NY, USA. for 6 months to Design, develop, and code web applications for customer accounts.* Worked with the senior development team on mobile applications and web pages.