:- Implementation of strategies aimed at improving campaign performance metrics such as CTR,loans disbursal, app acquisitions, and activations for increased business impact.:- Partnered with the product team to improve funnel performance by refining user journeys and increasing conversion rates, leading to enhanced business outcomes.:- Increased visibility in the market by leading collaborative efforts with product, analytics, and growthmarketing teams to develop innovative… Show more :- Implementation of strategies aimed at improving campaign performance metrics such as CTR,loans disbursal, app acquisitions, and activations for increased business impact.:- Partnered with the product team to improve funnel performance by refining user journeys and increasing conversion rates, leading to enhanced business outcomes.:- Increased visibility in the market by leading collaborative efforts with product, analytics, and growthmarketing teams to develop innovative platforms that achieved exceptional key metrics. Show less

:- Ensured consistent upkeep of homepage merchandising properties for various verticals such asMarketplace, Wallet, Recharge, Travel, Movies, and Payments on both web and app platforms.:- Successfully executed push and email campaigns with efficient planning, optimization, and reporting to engage customers effectively.:- Increased user experience and visibility through effective promotion of new category launches, whileconducting thorough QC testing on homepage design and… Show more :- Ensured consistent upkeep of homepage merchandising properties for various verticals such asMarketplace, Wallet, Recharge, Travel, Movies, and Payments on both web and app platforms.:- Successfully executed push and email campaigns with efficient planning, optimization, and reporting to engage customers effectively.:- Increased user experience and visibility through effective promotion of new category launches, whileconducting thorough QC testing on homepage design and navigation. Show less

:- Ensured effective management of deals and promotions, maintained strong vendor relations in the safety categories, and effectively handled marketplace sites.:- Partnered with design and content teams to produce effective promotional banners.:- Assisted in the development of operational strategies to ensure efficient and productive operations.

:- Enhanced vendor relationships while overseeing toy and merchandise selection.:- Enhanced brand value by establishing partnerships with schools, entertainment parks, and hospitals while organising events and promotions.

:- Achieved streamlined team coordination by effectively collaborating with Photography,Content,Warehouse, Visual QC,and Editing teams to ensure timely product uploads.:- Oversaw all aspects of the catalog process, including identifying and resolving product issues whileensuring timely adjustments in production schedules.