Deepika Jindal Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, In

Led Brand marketing efforts for MFine’s first D2C brand ‘MFine Derma Esseenials’ in Skincare category ie.- Consumer Research, Brand Positioning, Visual Identity finalisation, Packaging, Messaging, Launch Marketing plan, Campaign execution etc.Planned & executed 360' integrated campaigns like Take a D Break, But First Me, Fine@50, Papa Kehte hain etc. across various channels ie. App/Web, Influencer marketing, BTL, SMS, Whatsapp, Emails , Alliances, Performance & Social.Spearheaded the Website 2.0 project in end-to-end manner from Research, Planning, UI/UX Design, Content, Testing and Final launch while working with cross-functional teams ie. Tech , Engineering, Product & Agency Partners.Planned GTM strategy & execution for At-Home Physiotherapy, Mental Wellness Program, Pregnancy Care Program, Sexual Wellness Program. MFine Corporate Wallet etc.Designed & executed content IPs ie. Healthcare HRoes , MFine Partner Conclaves for Corporate Clients & created launch campaigns for MFine Corporate Wallet and MFine OHC for key Clients such as Myntra, S&P, ZS etc.Developed App & Web Merchandising strategy and set SOPs to ensure better discoverability and seamless customer engagement across homepage and catalogue pages.

Mumbai, Maharashtra, In

Led integrated marketing campaigns & new launches, managing budgets 12-15 crs annually, driving top-line awareness, customer acquisitions & aid conversions while managing agency & vendor partners.Managed high-impact campaigns 'MBA @10K', Raise the Bar', Achieving 340+ admissions for 300 LLM seats in consecutive cohorts. Reduced CAC by 71.8% for Law Programs through content marketing. Conceptualized Influencer Partner Program; Roped in prominent influencers i.e.-Jay Kapoor, Akshat Srivastava, Anushka Rathod, Drishti for Annual partnerships across Youtube, Instagram & upGrad’s Masterclass, leading to 34% boost in Web traffic.Boosted Program Search volumes by ~45% while driving consistent digital branding efforts across Micro & Macro digital news sites, Popular Tech magazines, Law & Finance Portals.Collaborated with Design, Product, Legal, Tech & Sales teams to develop and execute Go-To-Market strategies for 15+ program launches across India and Global Markets.

Mumbai, Maharashtra,, In

Achieved a 37.6% conversion rate while onboarding new brands like Facebook, Hotstar, Smaaash, Tips Music.Established strategic partnerships with top agencies Mindshare, Wavemaker, Essence, Mediacom, Madison), leading to increment in repeat business by 20%.Leveraged podcasts, video marketing, roadshows,, Mall events & Offline Activations for key FMCG, media, and finance clients like VIP, Star India,, Zee, SBI.Designed radio and digital solutions for nationwide campaigns like 'Share Joy Not Rumours' (WhatsApp), 'TRAI Regulation' (Zee Network), and 'Game of Thrones Premiere' (Hotstar).

Mumbai, Maharashtra,, In

In

Mentored by UN youth delegates, coalition of leaders for sustainable development is a youth engagement project wherein the student leaders organize campaigns for the advocacy of UN sustainable development goals.Being a part of the core team that handles our handshake project with UN Australia, my role pertained to communicate and coordinate with my australian counterparts to develop a robust strategy against one of the pressing issues-'Malnutrition'.

Framingham, Massachusetts, Us

Execution of a comprehensive Market Research which included both primary and secondary data & formulation of Product Rationalisation Strategy for Gulf oil for both LCV and HCV segments.

Delhi, New Delhi, In

Handled the end to end marketing for Terareach’s newly launched intelligence platform for influencer marketing named ‘Qoruz’1) Accomplished a B2B primary & secondary research and built the overall pricing model for Qoruz.2) Being part of the product sales team of Terareach, successfully generated a considerable number of valuable leads for Qoruz.3) Formulated the annual digital marketing plan for Qoruz and successfully executed the first leg of it while handling its brand communication and content marketing across all the digital platforms.4) Strategized the new positioning of Qoruz as a peer to peer influencer marketing model.5) Built the Client Retainership Strategy for Terareach for all its diverse client base which spreads across large enterprises, SMEs, Agencies etc.

Dublin 2, Ie

I worked as a Business Analyst for an Insurance project under Allstate Corporation where my day to day tasks included:1) A detailed requirement gathering of every upcoming project and its respective analysis.2) Development of Code from Customer Communication team's standpoint3) Creation of the key documents like Customer requirement document, Project design, Project Testing Report, Post Production Verification Document etc. In addition to this I also took up support project activities with other teams which included:1) Functional testing.2) Post Production reviewConducted a strategic study of the Driverless Cars and also presented our research as a Accenture's knowledge transfer session estimating impact of evolution of driverless cars on insurance industryApart from this, I immensely enjoyed being member of the Accenture PPA team which organizes interactive activities in different projects.

Post Graduation Diploma In Management - Communications, Strategic Marketing And Communication

Google Digipivot, Digital Marketing

Bachelor Of Technology (B.Tech.), Electronics And Communications Engineering

Secondary School (10Th), Completed My Schooling With A Certificate In Languages, Science, Social Sciences And Mathematics

Higher Secondary Education, Completed My Schooling With A Certificate In Science (Physics, Chemistry, And Mathematics)