Spearheaded app revamp project to optimize downloads, DAU, and MAU metrics, leveraging user interviews, quantitative research, usability testing, and heuristic analysis.Boosted RoI by 2x through strategic web research initiatives, showcasing expertise in revenue optimization and data-driven decision-making.Developed IA for products from inception, implementing efficient processes to streamline research workflows and improve overall product design.Successfully managed a team of two, overseeing and executing comprehensive research activities, demonstrating leadership skills in a fast-paced environment.Applied principles of human psychology to design, ensuring a genuine human connection in digital products, fostering meaningful and engaging user experiences.Committed to driving impactful changes in digital experiences through research-driven strategies, contributing to the team's success and continuous improvement of products.Proven track record of optimizing key performance metrics, delivering measurable results in app engagement, revenue growth, and overall user satisfaction.