Deepika Rudra Murthy personal email
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Problem Solving is what motivates me and that’s why I enjoy being a Product Manager. I havesuccessfully led Monetization efforts for a VOD business of tens of millions of usersresponsible for both Subscriptions and Ads. I have been instrumental in driving growth ofover 3x within a year and also collaborated with Marketing to execute data driven campaignsfor growth.Having been a developer for 5+ years, I understand all aspects of software development andam able to foster strong partnerships with the engineering and data teams.Expertise in building a community of subscribers. Ad products that do not hamper user experience while delivering value to advertisers.Experienced in:Payments,Partnerships,Product Management,Project Management,Ad technology
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Head Of Product MarketplaceGojekSingapore -
Head Of Product , Marketplace & Food FullfilmentGojek Mar 2023 - PresentJakarta, Id -
Group Product ManagerGojek Apr 2022 - Mar 2023Jakarta, Id -
Lead Product Manager - Pricing, MarketplaceGojek Apr 2020 - Jun 2022Jakarta, Id -
Chapter LeadWomen In Product Feb 2019 - PresentSan Francisco, Ca, Us -
Manager - Product & Growth AnalyticsViki, Inc. Oct 2018 - Apr 2020San Mateo, California, Us -
Product Manager, MonetizationViki, Inc. Jan 2016 - Sep 2018San Mateo, California, Us- Growth -Defined KPIs for the company working closely with VP of Finance and Revenue. -Lead the effort to vet CRMs and was instrumental in picking the right multichannelCRM for the company. -Led cross functional teams across data analysts, data science and Marketing torun experiments, A/B tests and campaigns to drive growth.- Responsible for the re-launch of Viki’s subscription business. -Drove end to end design and development of new subscription plans acrossweb, IOS and Android apps. -I have in depth understanding of recurring subscription platforms. -Led A/B tests and experiments to figure out optimum content windowing fordifferent types of content. -Worked with a team of Data Scientists to uncover key behaviors that led tosubscription and retention, and translated them to product features.- Advertising -Drove integration of Facebook Audience Network when it was in beta stage andhence helped Facebook uncover lot of issues and contributed towards making ita stable product. -Partnered with Ad Ops to achieve best contract terms to maximise revenue. -Was instrumental in getting Native Ads on the IOS app. -Helped vet various display ad slots and built few highly visible and engagingslots for the website. -
Product ManagerViki, Inc. Oct 2014 - Dec 2016San Mateo, California, Us- Democratized internal tools: CMS => Content, Customer & Contracts managementsystems and made the internal teams (Marketing, Operations & Customer Support)efficient.- Solved workflows starting from contracts leading to video ingestion enablingmetadata management and driving content marketing flows. -
Software EngineerViki, Inc. May 2012 - Sep 2014San Mateo, California, Us- Expertise and guidance on Video Compression efficiency, ubiquity and delivery.- Managed Transcoding of various profiles for Viki’s VOD system.- Optimized video load times, streaming efficiency and saved substantial streaming costs.- Built the first version of Encoding Farm to handle all transcoding efforts in house. -
Software EngineerCinemacraft Pte., Ltd. Sep 2011 - Apr 2012Tokyo, Tokyo, JpProvided expertise and guidance on Video technologies, Compression standards and Container formats to the application development teams.Owned the User Experience for a video sharing mobile phone application and drove the design and flow of the application.Developed a transcoder library to convert video into suitable formats and deployed it on the cloud using Amazon Web services. -
Senior EngineerIttiam Systems Aug 2008 - Aug 2011Bangalore, Karnataka, In4+ years in embedded software design, development, product and customer handling in the field of video compression technology.My current role is to independently handle a component and contribute to entire project life cycle including feasibility analysis, requirements gathering ,design, development ,testing and customer support while working along with a team and mentoring junior talents to achieve their goals.1) MPEG2 and MPEG4 Video Encoding:Design, development on Texas Instruments DSP hardware(DM6446,DM6467,DM8168). Optimizations particular to each of the hardware. Quality enhancements and benchmarking to compare and beat the best in industry. Extensive study of new hardware like DM8168 to test out functionality of MPEG2 encoder on their customized IP blocks.Integration of codecs into multimedia frameworks and application development for the encoders.2) Rate control :Design, development and testing of common Rate Control algorithm for various encoders..3) Motion Estimation:I have worked extensively on Motion estimation algorithms. Algorithmic optimization to achieve best quality and estimation within a limited computing budget. Design, development and optimization on different platforms.Specialties1) MPEG2 and MPEG4 Video Encoding on Texas Instruments DSP hardware(DM6446,DM6467,DM8168). -
EngineerIttiam Systems 2006 - 2008Bangalore, Karnataka, In
Deepika Rudra Murthy Skills
Deepika Rudra Murthy Education Details
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Pes Institute Of TechnologyEc -
National CollegeComputer Science -
IpghsHigh School
Frequently Asked Questions about Deepika Rudra Murthy
What company does Deepika Rudra Murthy work for?
Deepika Rudra Murthy works for Gojek
What is Deepika Rudra Murthy's role at the current company?
Deepika Rudra Murthy's current role is Head of Product Marketplace.
What is Deepika Rudra Murthy's email address?
Deepika Rudra Murthy's email address is av****@****ail.com
What schools did Deepika Rudra Murthy attend?
Deepika Rudra Murthy attended Pes Institute Of Technology, National College, Ipghs.
What skills is Deepika Rudra Murthy known for?
Deepika Rudra Murthy has skills like H.264, Digital Signal Processors, Embedded Systems, Mpeg2, Video Compression, C, Mpeg 4, Video Coding, Embedded Software, Codecs, Video, Multimedia.
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