Who is Deepika Rudra Murthy? Overview
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Deepika Rudra Murthy is listed as Head of Product Marketplace at Gojek, based in Singapore. AeroLeads shows a matched LinkedIn profile for Deepika Rudra Murthy.
Deepika Rudra Murthy previously worked as Head of Product , Marketplace & Food Fullfilment at Gojek and Group Product Manager at Gojek. Deepika Rudra Murthy holds Be, Ec from Pes Institute Of Technology.
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Email format at Gojek
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Gojek
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Profile bio
About Deepika Rudra Murthy
Problem Solving is what motivates me and that’s why I enjoy being a Product Manager. I havesuccessfully led Monetization efforts for a VOD business of tens of millions of usersresponsible for both Subscriptions and Ads. I have been instrumental in driving growth ofover 3x within a year and also collaborated with Marketing to execute data driven campaignsfor growth.Having been a developer for 5+ years, I understand all aspects of software development andam able to foster strong partnerships with the engineering and data teams.Expertise in building a community of subscribers. Ad products that do not hamper user experience while delivering value to advertisers.Experienced in:Payments,Partnerships,Product Management,Project Management,Ad technology
Listed skills include H.264, Digital Signal Processors, Embedded Systems, Mpeg2, and 18 others.
Current workplace
Deepika Rudra Murthy's current company
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12 roles · 21 years
Deepika Rudra Murthy work experience
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Head Of Product , Marketplace & Food Fullfilment
Current
Mar 2023 - Present
Group Product Manager
Apr 2022 - Mar 2023
Lead Product Manager - Pricing, Marketplace
Apr 2020 - Jun 2022
Chapter Lead
Current
Feb 2019 - Present
Manager - Product & Growth Analytics
Oct 2018 - Apr 2020
Product Manager, Monetization
- Growth -Defined KPIs for the company working closely with VP of Finance and Revenue. -Lead the effort to vet CRMs and was instrumental in picking the right multichannelCRM for the company. -Led cross functional teams across data analysts, data science and Marketing torun experiments, A/B tests and campaigns to drive growth.- Responsible for the re-launch of Viki’s subscription business. -Drove end to end design and development of new subscription plans acrossweb, IOS and Android apps. -I have in depth understanding of recurring subscription platforms. -Led A/B tests and experiments to figure out optimum content windowing fordifferent types of content. -Worked with a team of Data Scientists to uncover key behaviors that led tosubscription and retention, and translated them to product features.- Advertising -Drove integration of Facebook Audience Network when it was in beta stage andhence helped Facebook uncover lot of issues and contributed towards making ita stable product. -Partnered with Ad Ops to achieve best contract terms to maximise revenue. -Was instrumental in getting Native Ads on the IOS app. -Helped vet various display ad slots and built few highly visible and engagingslots for the website.
Jan 2016 - Sep 2018
Product Manager
- Democratized internal tools: CMS => Content, Customer & Contracts managementsystems and made the internal teams (Marketing, Operations & Customer Support)efficient.- Solved workflows starting from contracts leading to video ingestion enablingmetadata management and driving content marketing flows.
Oct 2014 - Dec 2016
Software Engineer
- Expertise and guidance on Video Compression efficiency, ubiquity and delivery.- Managed Transcoding of various profiles for Viki’s VOD system.- Optimized video load times, streaming efficiency and saved substantial streaming costs.- Built the first version of Encoding Farm to handle all transcoding efforts in house.
May 2012 - Sep 2014
Software Engineer
Provided expertise and guidance on Video technologies, Compression standards and Container formats to the application development teams.Owned the User Experience for a video sharing mobile phone application and drove the design and flow of the application.Developed a transcoder library to convert video into suitable formats and deployed it on the cloud using Amazon Web services.
Sep 2011 - Apr 2012
Senior Engineer
4+ years in embedded software design, development, product and customer handling in the field of video compression technology.My current role is to independently handle a component and contribute to entire project life cycle including feasibility analysis, requirements gathering ,design, development ,testing and customer support while working along with a team and mentoring junior talents to achieve their goals.1) MPEG2 and MPEG4 Video Encoding:Design, development on Texas Instruments DSP hardware(DM6446,DM6467,DM8168). Optimizations particular to each of the hardware. Quality enhancements and benchmarking to compare and beat the best in industry. Extensive study of new hardware like DM8168 to test out functionality of MPEG2 encoder on their customized IP blocks.Integration of codecs into multimedia frameworks and application development for the encoders.2) Rate control :Design, development and testing of common Rate Control algorithm for various encoders..3) Motion Estimation:I have worked extensively on Motion estimation algorithms. Algorithmic optimization to achieve best quality and estimation within a limited computing budget. Design, development and optimization on different platforms.Specialties1) MPEG2 and MPEG4 Video Encoding on Texas Instruments DSP hardware(DM6446,DM6467,DM8168).
Aug 2008 - Aug 2011
Engineer
2006 - 2008
~2 yrs
3 education records
Deepika Rudra Murthy education
Be, Ec
Pes Institute Of Technology
Pre University, Physics, Chemistry, Maths, Computer Science
National College
High School, High School
Ipghs
FAQ
Frequently asked questions about Deepika Rudra Murthy
Quick answers generated from the profile data available on this page.
What company does Deepika Rudra Murthy work for?
Deepika Rudra Murthy works for Gojek.
What is Deepika Rudra Murthy's role at Gojek?
Deepika Rudra Murthy is listed as Head of Product Marketplace at Gojek.
Where is Deepika Rudra Murthy based?
Deepika Rudra Murthy is based in Singapore while working with Gojek.
What companies has Deepika Rudra Murthy worked for?
Deepika Rudra Murthy has worked for Gojek, Women In Product, Viki, Inc., Cinemacraft Pte., Ltd., and Ittiam Systems.
How can I contact Deepika Rudra Murthy?
You can use AeroLeads to view verified contact signals for Deepika Rudra Murthy at Gojek, including work email, phone, and LinkedIn data when available.
What schools did Deepika Rudra Murthy attend?
Deepika Rudra Murthy holds Be, Ec from Pes Institute Of Technology.
What skills is Deepika Rudra Murthy known for?
Deepika Rudra Murthy is listed with skills including H.264, Digital Signal Processors, Embedded Systems, Mpeg2, Video Compression, C, Mpeg 4, and Video Coding.
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