- Growth -Defined KPIs for the company working closely with VP of Finance and Revenue. -Lead the effort to vet CRMs and was instrumental in picking the right multichannelCRM for the company. -Led cross functional teams across data analysts, data science and Marketing torun experiments, A/B tests and campaigns to drive growth.- Responsible for the re-launch of Viki’s subscription business. -Drove end to end design and development of new subscription plans acrossweb, IOS and Android apps. -I have in depth understanding of recurring subscription platforms. -Led A/B tests and experiments to figure out optimum content windowing fordifferent types of content. -Worked with a team of Data Scientists to uncover key behaviors that led tosubscription and retention, and translated them to product features.- Advertising -Drove integration of Facebook Audience Network when it was in beta stage andhence helped Facebook uncover lot of issues and contributed towards making ita stable product. -Partnered with Ad Ops to achieve best contract terms to maximise revenue. -Was instrumental in getting Native Ads on the IOS app. -Helped vet various display ad slots and built few highly visible and engagingslots for the website.

- Democratized internal tools: CMS => Content, Customer & Contracts managementsystems and made the internal teams (Marketing, Operations & Customer Support)efficient.- Solved workflows starting from contracts leading to video ingestion enablingmetadata management and driving content marketing flows.

- Expertise and guidance on Video Compression efficiency, ubiquity and delivery.- Managed Transcoding of various profiles for Viki’s VOD system.- Optimized video load times, streaming efficiency and saved substantial streaming costs.- Built the first version of Encoding Farm to handle all transcoding efforts in house.

Provided expertise and guidance on Video technologies, Compression standards and Container formats to the application development teams.Owned the User Experience for a video sharing mobile phone application and drove the design and flow of the application.Developed a transcoder library to convert video into suitable formats and deployed it on the cloud using Amazon Web services.

4+ years in embedded software design, development, product and customer handling in the field of video compression technology.My current role is to independently handle a component and contribute to entire project life cycle including feasibility analysis, requirements gathering ,design, development ,testing and customer support while working along with a team and mentoring junior talents to achieve their goals.1) MPEG2 and MPEG4 Video Encoding:Design, development on Texas Instruments DSP hardware(DM6446,DM6467,DM8168). Optimizations particular to each of the hardware. Quality enhancements and benchmarking to compare and beat the best in industry. Extensive study of new hardware like DM8168 to test out functionality of MPEG2 encoder on their customized IP blocks.Integration of codecs into multimedia frameworks and application development for the encoders.2) Rate control :Design, development and testing of common Rate Control algorithm for various encoders..3) Motion Estimation:I have worked extensively on Motion estimation algorithms. Algorithmic optimization to achieve best quality and estimation within a limited computing budget. Design, development and optimization on different platforms.Specialties1) MPEG2 and MPEG4 Video Encoding on Texas Instruments DSP hardware(DM6446,DM6467,DM8168).