Deepika Sobti
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Deepika Sobti Email & Phone Number

Research and Content Strategist at ThinkLab
Location: New York, New York, United States 11 work roles 3 schools
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Current company
Role
Research and Content Strategist
Location
New York, New York, United States
Company size

Who is Deepika Sobti? Overview

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Quick answer

Deepika Sobti is listed as Research and Content Strategist at ThinkLab, a company with 25 employees, based in New York, New York, United States. AeroLeads shows a matched LinkedIn profile for Deepika Sobti.

Deepika Sobti previously worked as Consultant | Management Consulting at Gapingvoid Culture Design Group and Strategist, Founder at Stories Of South Asians. Deepika Sobti holds Masters Of Proffesional Studies In Design Management & Strategy, 3.86/4.00 [Graduated With An Honors Degree] from Pratt Institute.

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ThinkLab

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Profile bio

About Deepika Sobti

Dedicated Problem Solver Committed to Crafting Business Success.I specialize in shaping profitable, purpose-driven, and sustainable business experiences through a combination of strategic thinking and human-centered design thinking. An empathetic Strategist, I excel in developing practical, user-centric solutions grounded in extensive design research and a commitment to user advocacy that drives business outcomes.With a background of over 5 years as an Architect, specializing in elevating spatial experiences, I made a deliberate shift to Strategy after pursuing my Masters in Design Management at Pratt Institute, New York. This transition has equipped me to handle intricate problem-solving challenges and address nuanced business issues that resonate with diverse audiences, resulting in more profound and meaningful products, services, and experiences. As a pragmatic and empathetic professional, my focus is on creating tangible value. My expertise spans across Strategy, Innovation, Research, Project Management, Business Design, Experience Design, and Business Development. I am passionate about leveraging these skills to drive success and make a positive impact in every project I undertake.

Current workplace

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ThinkLab
Thinklab
Research and Content Strategist
New York, NY, US
Website
Employees
25
AeroLeads page
11 roles

Deepika Sobti work experience

A career timeline built from the work history available for this profile.

Research And Content Strategist

New York, NY, US

Consultant | Management Consulting

Current

Transforming workplace culture across all organizations to drive exceptional business outcomes.

May 2024 - Present

Strategist, Founder

Current

New York, United States

  • This community-driven social media platform addresses the specific challenges faced by South Asians, particularly Indians relocating abroad after turning 18. With many unaware of the prolonged visa struggles in the US.
  • Implemented Human-Centered Design and User Research methodologies to identify pain points of South Asian expats, establishing a user-centric social media platform on Instagram and LinkedIn.
  • Developed storytelling platform, achieving 1 million+ organic reach and over 7,000+ followers in 90 days.
  • Conducted in-depth user research, including over 300 interviews, and podcast hosting to enhance user experience and effectively address community needs.
  • Cultivated a global, community-driven brand by aligning business goals with cultural insights, yielding a diverse monetization strategy that included collaborations, consulting services, ad revenue, merchandise.
Jul 2023 - Present

Design And Business Strategist

New York City Metropolitan Area

  • Project 1: My Happy Tummy Club
  • Conducted comprehensive market research and analyzed business operations and leasing vs. buying scenarios, leading to a projection of 300% profitability growth over the next 3 years.
  • Developed effective business strategies based on primary research of 15 customer interviews and secondary research findings, resulting in an enhanced overall customer experience through the implementation of specialty.
  • Created marketing strategies to elevate brand awareness and identified potential partnerships for diverse marketing channels and culinary schools for training restaurant staff with special needs. Project 2: Adult.
  • Led a team of 4 members in identifying undiscovered sectors and prospective ANBA collaborators to elevate brand visibility through adept strategic collaborations.
  • Demonstrated effective leadership in team management and design strategy, and identified key intervention opportunities, to drive substantial growth and amplify ANBA’s outreach.
Oct 2022 - Aug 2023

Consultant

Led a team of 3 to improve restaurant business operations. Streamlined menu planning, optimized inventory control, and improved customer service for greater efficiency, profitability, and customer satisfaction. Successfully planned and executed 8 multicultural events to increase community engagement. Devised effective social media strategies to increase.

Jan 2019 - Mar 2020

Content Creator

Social Media

- Successfully led social media strategy, content development, and collaboration initiatives for beauty, lifestyle, and travel brands.- Maintained authentic and engaging brand sponsorship and communication with marketing teams and stakeholders.- Achieved outstanding results by crafting effective strategies that boosted follower engagement, resulting in.

Jan 2018 - Jan 2019

Lead Designer And Business Strategist

Delhi, India

  • Generated $1M revenue growth by strategically onboarding mid-to-high ticket clients through end-to-end design processes including client pitching, presentations, and sales funnel management.
  • Ensured the successful delivery of projects through project management, resource allocation, and cross-functional collaboration among stakeholders, resulting in an improved customer experience and significant referrals.
Jul 2015 - Dec 2017

Architect

Abhimanyu Dalal Architects

Delhi, India

  • Effectively led the end-to-end design conceptualization, execution, and coordination of luxury residential projects in partnership with the Principal Architect.
  • Utilized Design thinking and Project management methodologies to foster cross-functional collaboration among stakeholders and ensure client buy-in by effectively communicating and presenting design concepts.
Jul 2014 - Jul 2015

Junior Architect

Bengaluru, Karnataka, India

  • Created innovative concepts for affordable group housing developments targeting regionaldevelopers.
  • Coordinated stakeholders by providing architectural designs, financial models, and mock-ups,and sourced finishes and FF&E in collaboration with vendors, contractors, clients, and internalteams.
Sep 2013 - Jul 2014

Summer Internship

Bengaluru, Karnataka, India

Worked on conceptual strategies and design process of Retail brands such as Biba, EKA, Parx, and Benelave.

Jun 2012 - Aug 2012

Summer Internship

Delhi, India

Worked on presentation and working drawings for residential and commercial projects such as AWHO Group Housing, Greater Noida, Hari Niwas Palace, J&K, and Raipur Steels and gained office environmental experience, behavioral work, and exposure.

Jun 2011 - Dec 2011
Team & coworkers

Colleagues at ThinkLab

Other employees you can reach at thinklab.design. View company contacts for 25 employees →

3 education records

Deepika Sobti education

Masters Of Proffesional Studies In Design Management & Strategy, 3.86/4.00 [Graduated With An Honors Degree]

The program was recognized by Bloomberg Businessweek as one of the world’s best design programs, the Design Management program (DM) is a.

Bachelor Of Architecture - Barch, Architecture - Design And Building, First Division

Apeejay School Of Architecture

Certificate Workshop, Delhi - Invisible City

School Of Planning And Architecture - Delhi

Activities and Societies: Field Research Area: Taimoor Nagar, adjacent to SPA Hostel This interdisciplinary workshop brings together.

FAQ

Frequently asked questions about Deepika Sobti

Quick answers generated from the profile data available on this page.

What company does Deepika Sobti work for?

Deepika Sobti works for ThinkLab.

What is Deepika Sobti's role at ThinkLab?

Deepika Sobti is listed as Research and Content Strategist at ThinkLab.

Where is Deepika Sobti based?

Deepika Sobti is based in New York, New York, United States while working with ThinkLab.

What companies has Deepika Sobti worked for?

Deepika Sobti has worked for Thinklab, Gapingvoid Culture Design Group, Stories Of South Asians, Net Impact Nyc, and Cloud Kitchen.

Who are Deepika Sobti's colleagues at ThinkLab?

Deepika Sobti's colleagues at ThinkLab include Olga Odeide, Allied Asid, Leed Ap, Tana Gam-Ad, Allison Roon, Heloisa Nogueira, and Erica Waayenberg (She/Her).

How can I contact Deepika Sobti?

You can use AeroLeads to view verified contact signals for Deepika Sobti at ThinkLab, including work email, phone, and LinkedIn data when available.

What schools did Deepika Sobti attend?

Deepika Sobti holds Masters Of Proffesional Studies In Design Management & Strategy, 3.86/4.00 [Graduated With An Honors Degree] from Pratt Institute.

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