Deepika Sobti Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Transforming workplace culture across all organizations to drive exceptional business outcomes.

New York, United States

This community-driven social media platform addresses the specific challenges faced by South Asians, particularly Indians relocating abroad after turning 18. With many unaware of the prolonged visa struggles in the US, where Indians wait an average of 134 years for Green Cards according to a recent Cato Institute analysis, the platform serves as the largest South Asian Expat's storytelling platform. The US government's yearly cap of 140,000 employment-based visas and the 7% per-country limit have resulted in a backlog of 1.8 million cases, predominantly affecting Indians, causing mental health issues and anxiety within the community. By sharing the experiences of resilient expatriates worldwide, the platform offers insights into navigating both professional and personal aspects of life abroad.• Implemented Human-Centered Design and User Research methodologies to identify pain points of South Asian expats, establishing a user-centric social media platform on Instagram and LinkedIn. • Developed storytelling platform, achieving 1 million+ organic reach and over 7,000+ followers in 90 days. • Conducted in-depth user research, including over 300 interviews, and podcast hosting to enhance user experience and effectively address community needs. • Cultivated a global, community-driven brand by aligning business goals with cultural insights, yielding a diverse monetization strategy that included collaborations, consulting services, ad revenue, merchandise, digital products, sponsored content, and exclusive memberships.

New York City Metropolitan Area

Project 1: My Happy Tummy Club • Conducted comprehensive market research and analyzed business operations and leasing vs. buying scenarios, leading to a projection of 300% profitability growth over the next 3 years. • Developed effective business strategies based on primary research of 15 customer interviews and secondary research findings, resulting in an enhanced overall customer experience through the implementation of specialty food labels for dietary restrictions.• Created marketing strategies to elevate brand awareness and identified potential partnerships for diverse marketing channels and culinary schools for training restaurant staff with special needs. Project 2: Adult Non-Alcoholic Beverage Association (ANBA)• Led a team of 4 members in identifying undiscovered sectors and prospective ANBA collaborators to elevate brand visibility through adept strategic collaborations.• Demonstrated effective leadership in team management and design strategy, and identified key intervention opportunities, to drive substantial growth and amplify ANBA’s outreach.

Led a team of 3 to improve restaurant business operations. Streamlined menu planning, optimized inventory control, and improved customer service for greater efficiency, profitability, and customer satisfaction. Successfully planned and executed 8 multicultural events to increase community engagement. Devised effective social media strategies to increase revenue, customer satisfaction, and brand visibility.

- Successfully led social media strategy, content development, and collaboration initiatives for beauty, lifestyle, and travel brands.- Maintained authentic and engaging brand sponsorship and communication with marketing teams and stakeholders.- Achieved outstanding results by crafting effective strategies that boosted follower engagement, resulting in 2500+ organic Instagram followers within just 45 days.

Delhi, India

• Generated $1M revenue growth by strategically onboarding mid-to-high ticket clients through end-to-end design processes including client pitching, presentations, and sales funnel management.• Ensured the successful delivery of projects through project management, resource allocation, and cross-functional collaboration among stakeholders, resulting in an improved customer experience and significant referrals.

Delhi, India

• Effectively led the end-to-end design conceptualization, execution, and coordination of luxury residential projects in partnership with the Principal Architect.• Utilized Design thinking and Project management methodologies to foster cross-functional collaboration among stakeholders and ensure client buy-in by effectively communicating and presenting design concepts.

Bengaluru, Karnataka, India

• Created innovative concepts for affordable group housing developments targeting regionaldevelopers.• Coordinated stakeholders by providing architectural designs, financial models, and mock-ups,and sourced finishes and FF&E in collaboration with vendors, contractors, clients, and internalteams.

Bengaluru, Karnataka, India

Worked on conceptual strategies and design process of Retail brands such as Biba, EKA, Parx, and Benelave.

Delhi, India

Worked on presentation and working drawings for residential and commercial projects such as AWHO Group Housing, Greater Noida, Hari Niwas Palace, J&K, and Raipur Steels and gained office environmental experience, behavioral work, and exposure.

Masters Of Proffesional Studies In Design Management & Strategy, 3.86/4.00 [Graduated With An Honors Degree]

The program was recognized by Bloomberg Businessweek as one of the world’s best design programs, the Design Management program (DM) is.

Bachelor Of Architecture - Barch, Architecture - Design And Building, First Division

Certificate Workshop, Delhi - Invisible City

Activities and Societies: Field Research Area: Taimoor Nagar, adjacent to SPA Hostel This interdisciplinary workshop brings together.