Deepika Nair Email and Phone Number

• Executed Successful Campaigns: Developed and implemented marketing campaigns that resulted in 20% increase in brand awareness and a 15% growth in sales through outdoor activities and digital campaigns.• Managed High Profile events: Planned and executed annual events, including product launches, ministerial visits and cultural events contributing to 25% increase in South African stakeholder engagement and SMME transformation.• Streamlined Budget management: Developed and managed annual marketing budget of $15 million, ensuring efficient allocation of resources through strategic vendor negotiations.• Enhanced visitor engagement: Implemented a comprehensive social media strategy that increased visitors engagement and followers growth to 15% for South African Tourism India social media handles.• Secured Strategic partnerships: Fostered strategic trade partnerships with key stakeholders to ensure South Africa always remains on top of mind as a preferred travel destination.• Trained 400+ trade through a destination marketing workshop resulting in knowledge sharing and increased brand visibility by 25%.• Utilized Google Analytics to track and analyze website traffic, user behaviour and campaign performance.• Prepared all project briefs with the regional brand manager in line with approved business plan objectives and budgets to achieve annual targets.• Managed daily operations and collaborated with top management from various agencies to enhance operational efficiency and ensure integrated agency workings.• Created monthly content calendar for social media platforms.• Designed marketing collaterals using Canva for various projects thus increasing brand visibility and engagement by 10%.• Proficient in Finance and Budget Management and Reporting.• Demonstrated expertise in stakeholder relationship management.• Supported the Hub Head in driving MICE initiatives, including hosting events, organizing workshops and addressing other training needs as required.

- My background involves creating strategies for Joint promotional campaigns with various Partners.- To create ATL and BTL plans to promote various destinations.- Accountable for Media Planning and Buying.- Effectively communicate the process across the management team and contribute to an overall development of the campaigns.- Effectively handle vendor management and merchandising.- Run effective brand marketing campaigns for B2B audiences.- To liaise and maintain healthy relationships with all our Brand partners.- Accountable for post-campaign reports and revenue generation through various marketing activities.- To work closely with the digital marketing team for website management and regular website updating.

• Operations for all the destinations (B2B)• Handling International Market Vendors• Business generation responsibility for all the market segments• Product desigining• HNI client / Vendor servicing• Market and Product Research• Co-ordinate with Agencies for development and timely execution of various promotional activities, quotes etc• Coordinating with intra departments (Finance, Sales, etc)

• Product Designing : Design packages as per client requirements and coordinating with the Product team for the Itinerary• HNI Client Servicing : Handling VIP and VVIP clients for their personalized travel across the Globe• Sales Cycle : Coordinate with Visa team to ensure smooth process of the visas and also Coordinate with clients for the final handover. Responsible to co-ordinate with service team for the after Sales process.• Lead Management : Track and Update all the leads sent by Call Centre• Market Research : Updating myself with the latest information regarding travel packages and ensure improved client relationship.• Target Achievement : Responsible to achieve daily / weekly / monthly targets as specified by the BM. Adhere to Enquiry Management & Responsible to handle enquiries through – Walk-in, Telephonic, Web and References • Customer Service : Ensure that customer is provided with complete details pertaining to the product & cost.