- Managed the business interface with the creative partners for all commissioned originals & international acquisitions under Hotstar Specials- Liaised between the Production Houses & internal teams to enable legal & commercial closures- Collaborating with the Content Strategy team to develop future slate/launch calendar to meet business needsHighlights:✓ Firmed up the FY’22-FY’24 content pipeline of 40+ projects incl. original commission & format acquisitions✓ Managed the migration of Hotstar Specials from Hotstar USA to Hulu US within a 30-day TAT✓ Onboarded marquee brands on top billed Hotstar Specials thereby reducing the Cost of Customer Acquisition

-Driving strategic partnerships across various diaspora touch points such as Retail, Local associations, SMEs, Physical & Digital influencers for the North America & UK market for user acquisition-Linear Channels: partner with Telcos and OTT platforms for digital distribution of Star India channels globally

- Responsible for handling the content syndication business in LATAM, Africa, Turkey, South East Asia and the domestic market.- Meticulous understanding of different platforms having successfully dealt with each of them – Free TV, Satellite TV, Pay TV, In-flight & Digital. - Working with multiple broadcasters/distributors in the region on licensing the content, scripts and formats across the globe.- Responsible for commercial negotiation, legal and financial supervision. - Developing the business through attending the major content markets like MIPCOM, NATPE-MIAMI & ATF.- explored remake opportunities for Indian shows in the Turkish & LATAM markets.

- Hired to be a part of the launch team for Romedy NOW that was responsible for strategizing and executing the Go2Market strategy for the channel.- Successfully formed alliances with agencies and clients to get various brands on Romedy Now.- Provided customized brand solutions for various clients to provide better campaign impact and thereby increasing the channel yield.

At Insta Worldwide,we provided experiential marketing or space designing solutions, primarily in the B2B domain.My role as a Manager for Custom designed exhibitions was to provide an end-to-end solution to a client i.e.formulating a concept/brief as per the client’s requirement, visualizing the concept into a design as per the budget and solutions available, and supervising the actual production/implementation of the design.

Title : Sales Analysis based on Visual Merchandising