Responsible for growing the Pan India distribution network of VOX range of products comprising of soffit ceilings, interior & exterior PVC wall cladding products & SPC flooring with FY 23-24 sales of approx 100+Cr.Identify & develop potential channel partners with an existing count of 80+ active distributors, devise focused strategies for weak states & implement growth drivers for better team performance.Drive a team of 70+ sales representative with defined Kra’s & performance indicators to achieve the monthly & Quarterly targets as per AOP.Deriving distributor policies as per business & market dynamics to build trust for consistent business.Create recall in the Architect segment through personal visits, loyalty program, participating in various exhibitions in metro & Teir 2 cities and build influencer connect through meets & dialogue.Monitor & review Branding initiatives like exposition in marketplace with totems & wall displays, Min/Mega meet for ceiling/ façade installers with gift coupons & training program & utilizing social media tools to create end-user connect.Forecasting of product category wise sales for production planning at factory & plan imports.

Worked with Sintex BAPL Ltd during the merger of Welspun Ltd. in March. Responsible for growing the flagship product range of Sintex SMC distribution boxes used in Electricity Boards, PWD, RDSS & various other industries through the distribution channel & turnkey EPC contractors. Key achievement was to retain & grow the existing business during the transition period in Q1 with 100% target achievement with the existing resource against an AOP of 80cr for FY 23-24.

•Launched the Pan India roll-out of Electrical Piping Division from scratch by appointing new set of distributors, Product basket mix to suit different geographies across India, Price positioning to counter market competition, develop new sales team, develop a project sales funnel, and implement systems and Policies to maintain sustainable and profitable growth:o Distributor Network :254 active distributors on board in Metros & 2 Tier cities across India.o Dealer Network: 3000+ mapped dealer data for Secondary sales in CRMo Revenue generated: Developed sales from 7.5cr in Fy15 to 120cr (Fy22 -23) till date an avg YOY of 30% growth Approx.o Projects Identified for fast results and business output by closing big ticket orders of through prominent Project contractors & Builders worth 18cr with yearly rate contract.o Maintained a GP of 16% for the division with a sustainable growth by maintaining a healthy fitting ratio to support bottom-line.o Designed governance mechanism, developed policies and processes to Record, Review & Monitor Annual Operating Plan, Distributor Expansion Plan to drive depth, Retail Footprint to drive width, Funnel Report for upcoming & Ongoing Projects, JCP, drilling down to executive level target by monitoring the Secondary Call Ratio.o Developed a Systematic Distribution Model through DMS (Distributor Management System), Set dealer transfer pricing btw 8%to10% relating to ROI & execute 100% business on either advance or Channel finance.o Driving Primary & Secondary sales in 13 states with a team of 13 Regional Heads & 17 Sales Executives with a team strength of 30 across India.o Managing Approvals of Key Accounts in Pvt, Govt, EPC contractors & consultants in each product category. Getting the brand approved and create traction with authorities.o Conduct Contractors & consultant meets, Dealer & Electrician meets, Branding Promotional activities with Distributors to create Product & market awareness.

• Spearheaded the Sales & Channel development of a New Vertical- Smart e solutions category which includes Active Harmonic Filters & Transient Voltage Surge Suppressor & industrial UPS.• Appointed 13 new channel partners which includes key potential distributors with turnover more than 100cr. • Identified immediate growth segments like Hotels, Hospitals, Diamond industry, Pharma, Process Industry and Textile for fast results and business output of 32cr• Driving sales in 11 branches across the country with a team of 12 sales engineers to generate secondary sales for the Solution partners and utilize the shared manpower to generate leads.• Instrumental in tie up with System integrator & Panel manufacturers to provide hybrid cost- effective solution for improving power factor and mitigate harmonics.

• Overseeing sales and profitability targets for Electrical division for each product category like Modular Switches, Switchgear, Contactors, Capacitors, Starters, LV Products & wires for Schneider Electric & Lapp Brand through various regions / branches all over India.• Managed16 branches & visited potential electrical markets to develop a sound database of 200+ Strong Channel Partners in the Builder, Contractor, Panel Builder, End User, OEM space.• Looking after Regional Targets, Branch Potential Matrix, B2C & B2B Engagement, Inventory Management, Ageing & Liquidation, Over Dues, back ends for distribution, channel partner pricing, launch schemes, etc.• Played a major role in developing the electrical business with an annual budget of 38cr in 2011.

Handling sales of Drives & Controllers by designing the package according to customer requirement. Generated revenue by getting orders for installation & commissioning of machines, retrofitting of CNC machines with CENTROID controller, marketed Zapi control Drives for battery operated vehicles & material handling equipment's for Pan India. Appoint control Panel Manufacturers & OEMs as channel partners for VFD sales with an annual revenue of 12Cr.