Deepshikha Chatterjee Email & Phone Number

Delhi, India

As a content-creative strategist, I led creative direction for a wide range of campaigns. I applied my multi-disciplinary skills in writing, production, strategy, storytelling and experiential marketing to create and support social impact campaigns and movements in India. At Network 18's campaign and events vertical, I was responsible for - Bespoke solutions, content strategy for branded content across all digital assets for Network 18, including News18 English + Languages, Firstpost, MoneyControl and CNBC, inclusive of branded content, product integrations, in-show media solutions and advertiser funded programsTranslating brand brief and strategy into inspiring creative ideas to kick off and drive campaigns and pitchesBuilding branded content concepts based on insight derived from an in-depth understanding of the brand, consumers’ feelings, attitudes and behaviours, and cultural trends.Format agnostic and comfortable with both short and long-form digital content including scripts, posts, short film treatments, creator content, IPs I was creatively involved in end-to-end coordination and execution with third parties like production houses, studios and Independent Directors.I also proactively suggested content properties/ideas for topical and cultural moments and new social platform features/releasesIn addition to conducting brainstorming sessions with campaign and strategy team, maintaining creative thinking to develop innovative and actionable creative initiativesNotable Campaigns-Creator Economy Summit Firstpost Defence SummitDNPA Conclave & Awards Build India Infra AwardsNews18 Indian Of The Year Gunvatta Se Aatmanirbharta Green Ribbon Champions (Season 1 & 2)India Invest Karo (UTI Mutual Funds)Mission Paani Season 1, 2, 3, 4 (Reckitt - Harpic)Sanjeevani: A Shot Of Life - Season 1 (Federal Bank)9 Months Season 5 and 6 Aaj Careful Toh Kal Colourful (Nerolac)Treat It To Defeat It (Abbott)Young Genius - Season 1 & 2 (Byju's)

New Delhi Area, India

Freelanced as a Content & Creative Development Professional as well as Series Producer & Associate Director on ensemble productions. Content Development & Creative Execution Zomato Originals. Coca-Cola: CSR Films on circular fruit economy promoting sustainable farming practices. National Commission For Women: Won the pitch for the account and executed the digital film for the NCW in association with National Film Development Corporation (NFDC)Associate Director for the 2019 campaign film for the Livguard Invertor & Batteries, launched as a run up to ICC's World Cup, keeping India's cricket fervour in mind.Series Producer on OMG Yeh Mera India (Season 6) - History TV18/AETN InternationalAlso did additional reasearch for Season 7 of the series. Script Writer - Food Schooled (Zomato Originals), Rebel Foods (Savor)

Noida Area, India

Content Development and Creative Execution of the network's IP, Leaders Of Tomorrow - A daily show focusing on MSMEs and startups, airing on ET Now, the network's business channelCurated, designed and executed the annual LOT Awards and ConclaveLed content projects for corporate and government clients from development to execution Produced shows on location - spanning special initiatives, ToI's campaign legs on TV and weekend branded content programming.Managed post-production edits, handled editorial content for Times Influence and created stories for the newswheel

New Delhi Area, India

Worked as a Creative Consultant with the Ministry of Electronics & Information Technology at MyGov, the citizen engagement platform of the Govt of India. Leveraged digital platforms of Facebook & Instagram (much before social media marketing became a buzzword), to drive audience engagement through whiteboard animation on content ranging from primary education, public health schemes, environment, renewable energy Developed and executed media agnostic content across verticals centred around government policies and frameworkWrote, shot, edited videos with a special focus on informative content on government's key initiatives planned and executed on regional & national levels.I wrote all the films for BHIM UPI, Startup India, Beti Bachao Beti Padhao, Jan Dhan Yojana, Swachh Bharat for the Government of India, in the year 2017, available on PIB’s (The nodal agency of the Government of India) YouTube channel.

New Delhi Area, India

Had the opportunity to work with NDTV's Special Projects division which established branded content solutions in India, with their IPs and campaigns like Coca Cola Support My School, Toyota Save The Tiger, Usha Kushalta Ke Kadam, among many others Worked as the Series Producer on Bill & Melinda Gates Foundation Every Life Counts, Spicejet Pledge Your Heart, Diageo Road To Safety, Fortis More To GiveServed as the Post Producer for weekend episodes, wrote content for digital, supervised stories for the news wheel, planned and shot special stories in some of India's conflict zones including Bastar (Jharkhand), Manipur, J&K and Arunachal Pradesh

New Delhi Area, India

Freelanced as an Assistant Director on a live action quiz series, focussed on current affairs, hosted by seasoned journalist, Rajdeep Sardesai. The quiz series was a factual entertainment show and aired every weekend on India Today, one of India's premier news network. My work included researching on schools, conducting preliminary screenings, working in tandem with the writer for the episode flow, writing the show flow, supervising outdoor shoots used as inserts in the show, preparing the edit and airing calendar, tracking live action - including prompts, anchor music, winner reactions and celebrity interaction, supervising sponsor/brand integrations

New Delhi Area, India

RedDot Production was NDTV's in house production arm which did network productions, spanning genres and formats as well as external client work. I learnt the ropes of production-direction, writing, edits, graphics, animation and client interaction.As an Assistant Producer, my work spanned many roles. Sending final masters for airing, writing scripts, supervising shoots, vetting content, scouting for locations, going on pre- shoot recce. Worked on genre and format agnostic projects spanning from fiction short (Fat Chance), Children's Entertainment (Galli Galli Sim Sim - Sesame Workshop India), Series on the rise of MSMEs - chronicling the startup boom in India (Unicorn: Chasing The Startup Dream)

Gurgaon, India

Freelanced as an Assistant Director for 2 corporate films for the Jaypee Group and 1 corporate film for Uniparts India commissioned to Gurgaon based Spaklework Films Assistant Director - Investor films - Jaypee Group (2015) Associate Director - Corporate film, Uniparts India (2015)

Freelance Script Writer for Quest Offices, Abercrombie & Kent, Harry’s (India and Singapore), Faces (Canada)

New Delhi Area, India

Formed in 2008, Anhad is one of India's foremost documentary production house, bringing forward voices on unheard issues like tribal rights, sanitation, health & environment, child trafficking, female foeticide

New Delhi Area, India

Worked on the cover story on Right to Education when it was introduced in India (2011)Interviewed Shashank Shekhar, Member of Delhi Commission For Protection of Child Rights for the August 2011 issue of the magazine.Planned and developed content for all social media platformsWorked on tandem with the design team on the monthly coverResearched, compiled and created diary of News events for 2 monthsWrote news alerts and admission notifications for the magazine and website

Master Of Arts (M.A.), Mass Communication

Post Graduate Thesis - Political Mobilisation in the times of Social Media: As a tool of political critique, analysing Trends, slacktivism.

Bachelor'S Degree, Mass Media And Mass Communication

Activities and Societies: Film and Photography society, Part of core team for Mis-en-Scene, Frame politik (Photography competition).

Cbse