Deepshikha Choudhary Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Working on CleverTap to engage and retain users on the App- Price and feature testing to see the impact on verticals like engagement, conversionand revenue- Strategizing and executing retention and engagement strategies- Managing and optimizing the drop trends in conversion funnels- Strategizing and implementing content for engagement channels like Journey andPush Notifications

Gurgaon, Haryana

Worked on WebEngage to manage Howzat, PoolKing, CarromClub & SolitaireGold- Working on overall customer life cycle – acquisition to reactivation- Strategizing and executing retention & reactivation strategies- Optimizing and maximizing conversions using A/B testing based on communication,segments and offers- Achieving 3-6 months breakeven trends for the business via offers- Designing strategies to improve ARPU (Increased by 30%)- Strategized IPL campaigns to improve conversions (Inc by 20%) and engagement- Improved DAU, WAU and conversion ratios

Gurgaon, India

• Deploying successful marketing campaigns from ideation to execution.• Developing strategies and tactics to increase revenue, traffic, attract new customers and retain customers. • Automating consumer journeys and communication using automation tools like Webenage and Clevertap• Analyze customer insights, consumer trends and marketing best practices to build successful strategies and adjust email, social, SMS and advertising campaigns accordingly• Measure and report on the performance of marketing campaigns, gain insight and evaluate against goals• Partner with email, performance marketing and web teams to design, test and evolve successful campaigns.

Gurgaon, India

- Handle Card member and Merchant disputes in an extremely professional, responsive and competent manner- Build excellent business relationship with customer groups, peers and seniors- Effectively manage chargeback Accounts – inventory & aging- Ensure latest updated policies, procedures, Desk Instructions are read & complied with at all times- Report, analyze and recommend process improvements in light of trends observed for disputes and queries- Resolving complex issues- Pre-defined actions of certain types of claims- The incumbent is also focusing on providing optimum services to cardholders and merchants and delivering flawless quality in accordance with policy and procedure

Mohali

-Managing teams and Carrying out design specification as per client requirements -Project Managing for e-commerce startups, and content management system-Using tools like – Balsamiq, lucid charts, Team Gantt, Blueprintlog-Preparation of Proposal/ contract agreement document for clients-Preparation of Wire Frames, Flow charts, Scope of work and System Requirements & Specification document-Providing liaison between designing and development team-Handing client communication over text / voice & video chat during project development-Product development , critical situation analysis and conceptualizing -R&D, analysis and solution for project -UXD guidelines and User experience-Team and project handling

Chandigarh Area, India

-Travelling, Organising and planning daily activities-Establishing and strengthening relations with target clients-Making informative calls, and interacting with clients

Master Of Business Administration - Mba, Marketing

Bba, Business Administration And Management, General, 3.37

Activities and Societies: Event Orgainsing - Annual functions, Terry Fox Run, business openings -Attended User Experience Training.