Deepshree Srivastava Email & Phone Number

New Delhi, Delhi, India

• Planning, developing, and implementing marketing strategies and promotions to expand market penetration and market share as well as to boost sales and drive revenue & profitability• Driving the TOT, joint business plan, marketing schedule, profitability, and full commercials for key partners• Performing sales forecasting and budgeting and developing long and short-term sales strategies• Establishing fruitful, long-lasting ties to expand markets; developing and executing marketing… Show more • Planning, developing, and implementing marketing strategies and promotions to expand market penetration and market share as well as to boost sales and drive revenue & profitability• Driving the TOT, joint business plan, marketing schedule, profitability, and full commercials for key partners• Performing sales forecasting and budgeting and developing long and short-term sales strategies• Establishing fruitful, long-lasting ties to expand markets; developing and executing marketing and brand management strategies• Developing fruitful, professional connections with key employees in designated partner accounts; cultivating strong business ties with all channel partners, including National Buyers, State Managers, and Category Managers, at all levels• Administering all aspects of customer service and sales operations• Controlling business plans and performance management of key accounts, including collaborative sales plan formulation and execution, local area marketing, employee coaching, hiring, and holding productive meetings Show less

Gurugram, Haryana, India

• Provided advice to category merchants and buyers on how to maximize supplier negotiations using facts & figures in FMCG and Staples domain• Supported buyers in developing a category strategy that ensured sales and profitability to meet business goals• Advised regarding the prioritization of categories and vendors based on important performance matrices with a primary goal of COGS reduction• Offered market insights from AC Neilson to the buyers to help them make the best decisions… Show more • Provided advice to category merchants and buyers on how to maximize supplier negotiations using facts & figures in FMCG and Staples domain• Supported buyers in developing a category strategy that ensured sales and profitability to meet business goals• Advised regarding the prioritization of categories and vendors based on important performance matrices with a primary goal of COGS reduction• Offered market insights from AC Neilson to the buyers to help them make the best decisions possible regarding category and vendor strategy• Worked with the Global Team to get the best insights for the merchants for problem solving with the help of Global best practices Show less

Gurugram, Haryana, India

* Amenable for total purchase of Hot Beverages category for all the stores PAN India* Negotiating terms with the suppliers on a yearly basis.* Formulating long and short-term strategic plans to enhance operations, profitability & revenue targets.* Developing new vendor & negotiating the rate, terms & condition with existing as well as new vendors for better margins, promotions & Fill Rates. * Maintaining relationship with suppliers/vendors so that Walmart becomes preferred… Show more * Amenable for total purchase of Hot Beverages category for all the stores PAN India* Negotiating terms with the suppliers on a yearly basis.* Formulating long and short-term strategic plans to enhance operations, profitability & revenue targets.* Developing new vendor & negotiating the rate, terms & condition with existing as well as new vendors for better margins, promotions & Fill Rates. * Maintaining relationship with suppliers/vendors so that Walmart becomes preferred channel partners to grow their business in the region. Show less

New Delhi Area, India

• Led the total purchases of confectionery including biscuits, salty snacks, chocolate, & so on for all the stores in North India• Managed North's whole network for category pricing and promotions; monitored and preserved the category's profitability• Supervised the bi-monthly planning of promotional leaflets and catalogs for the relevant category• Planned and arranged tasks for individuals or teams to meet predetermined objectives within the constraints of cost, quality, and… Show more • Led the total purchases of confectionery including biscuits, salty snacks, chocolate, & so on for all the stores in North India• Managed North's whole network for category pricing and promotions; monitored and preserved the category's profitability• Supervised the bi-monthly planning of promotional leaflets and catalogs for the relevant category• Planned and arranged tasks for individuals or teams to meet predetermined objectives within the constraints of cost, quality, and time• Ascertained suppliers' seamless operation and made it easier for divisions like supply chain, finance, operations, and marketing to coordinate Show less

New Delhi Area, India

• Led sales and purchases of all Beauty products including Skincare, Haircare, Oral Care, Baby, and Femcare, & so on for all stores in India• Achieved the category's margin goals and created an in-store planogram for every store• Organized promotions and programs for the relevant category• Preserved a cordial relationship with vendors and suppliers for the mutual benefit of all parties• Collaborated with suppliers on category projects like shop floor implementation and category… Show more • Led sales and purchases of all Beauty products including Skincare, Haircare, Oral Care, Baby, and Femcare, & so on for all stores in India• Achieved the category's margin goals and created an in-store planogram for every store• Organized promotions and programs for the relevant category• Preserved a cordial relationship with vendors and suppliers for the mutual benefit of all parties• Collaborated with suppliers on category projects like shop floor implementation and category leadership Show less

Responsible for the overall purchase and sale of the category which included Haircare, Skincare, Baby, OTC etc for all the stores.

Product selection and Price Management for the entire categoryHandling Purchases of Household Category which includes Fabric Wash, Home Cleaners etc for all the stores PAN India

Gmp, Business Administration And Management, General

Post Graduate Diploma In Retail And Merchandising Management, Retail Management

Education record